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Page 3: Chevrolet 4x4 & Off Road

Readers’ Rides - April 2014
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Readers’ Rides - April 2014

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Off-Road Rides - March 2014

Off-Road Rides - March 2014

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Chevrolet “Romance” Super Bowl Commercial Features 2015 Silverado HD

Chevrolet “Romance” Super Bowl Commercial Features 2015 Silverado HD

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2000 Chevy 1500 - Desert Silverado

2000 Chevy 1500 - Desert Silverado

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2014 Pickup Truck Of The Year

2014 Pickup Truck Of The Year

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GM Recalls 2012-2013 Chevy Silverado HD and GMC Sierra HD

GM Recalls 2012-2013 Chevy Silverado HD and GMC Sierra HD

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1972 Chevy K20 Cheyenne - Backward Glances

1972 Chevy K20 Cheyenne - Backward Glances

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Dirt Designs’ Trophymax Diesel Prerunner Hits The Dunes

Dirt Designs’ Trophymax Diesel Prerunner Hits The Dunes

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Chevy 1500 vs. Snow - Whoops!

Chevy 1500 vs. Snow - Whoops!

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1986 Chevy K30 - Alabama Army Truck: Part 3

1986 Chevy K30 - Alabama Army Truck: Part 3

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1985 Chevy Scottsdale and 1990 Chevy 1500 - Bow Tie Boggers

1985 Chevy Scottsdale and 1990 Chevy 1500 - Bow Tie Boggers

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2015 Chevrolet Tahoe: A Designer Tour

2015 Chevrolet Tahoe: A Designer Tour

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Final Cut - Our Top Trucks

Final Cut - Our Top Trucks

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1986 Chevy K30 - Alabama Army Truck: Part 2

1986 Chevy K30 - Alabama Army Truck: Part 2

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2015 Chevy Colorado Lifeguard Concept

2015 Chevy Colorado Lifeguard Concept

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2015 GM Fullsize SUVs & HD Pickups Unveiled - First Look

2015 GM Fullsize SUVs & HD Pickups Unveiled - First Look

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2014 Ram 1500 vs. 2014 Chevy Silverado 1500 - V-6 Truck Test

2014 Ram 1500 vs. 2014 Chevy Silverado 1500 - V-6 Truck Test

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Nuts & Bolts - January 2014

Nuts & Bolts - January 2014

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2014 4x4 of the Year

2014 4x4 of the Year

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2013 SEMA Rigs - Brubaker’s Favorites

2013 SEMA Rigs - Brubaker’s Favorites

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About Chevrolet

Intro

For at least 100 years Chevrolet has produced quality, American-made vehicles including trucks, cars, and SUVs. The Chevy truck lineup includes the Colorado, Avalanche, and Silverado, all available in multiple trims. The Silverado is also available as a Hybrid.

Origins

Chevrolet started bringing vehicles to the United States in 1911. The Chevrolet Motor Car Company was founded by Louis Chevrolet, a Swedish racecar driver, and his partner, William C. Durrant who had founded General Motors two years earlier. Durrant and Chevrolet had worked together before when Durrant hired Chevrolet to race cars at promotional events for GM. Louis Chevrolet himself was largely responsible for the concept of many of the early cars produced by Chevrolet, although he would eventually sell his shares of the company that bears his name as early as 1915. In spite of Chevrolet's departure, Durrant went on to make the company an enormous success. In fact, by 1918 Durrant had regained control of GM (after being ousted years prior) and turned Chevrolet into its most successful division. By 1927 Chevrolet was even outselling Ford; a rivalry that has continued throughout the years.

About

The first Chevrolet pickup hit the market in 1948. Originally it was considered a vehicle for a farmer or tradesmen, but more and more families began to see the advantages of having a truck. The pickup truck received a restyling in 1967 to represent a new era. They were lower to the ground, but more durable than ever.

The Chevy pickup continued to evolve with the introduction of the C/K series (C indicating two-wheel drive and K indicating four-wheel drive). Chevrolet currently commands a large segment of the truck market through vehicles like the Colorado, Silverado and Avalanche. SUV trucks produced by the company include the popular Tahoe and the massive Suburban. Chevrolet also currently produces crossover vehicles such as the Equinox, Traverse, and Orlando.

Features

The company was one of the first to standardize many one-time luxury features we now take for granted. Some examples include anti-lock brakes, safety glass, fuel injection, and stability control systems.

Chevrolet(Chevy) is also many great strides in eco-friendly options, starting with the Silverado Hybrid and flexfuel-capable vehicles that take E85 ethanol, a U.S.-grown grain fuel source.

Newer models offer Chevrolet MyLink which is an onboard collection of apps accessible via a touch-screen. Easily connect to Pandora, SiriusXM satellite radio, navigation apps, music, and more. The system is even compatible with smartphones and offers USB connectivity.

Evolution

While Chevy's most iconic model is probably the Corvette, it more than made its mark in the world of American trucks as well.

The early Chevy trucks were cowl chassis units that likely came from the factory with only front sheet metal. Most owners at this time would buy a wooden cab and cargo box. It proved to be an effective delivery truck in the U.S. after World War I.

By 1930 the Chevy truck resembled more of a modern day truck with a traditional bed and enclosed cabin. These six-cylinder half-ton pickups became popular quickly and even earned the name "Cast Iron Wonder" for its rugged appearance.

In 1947 Chevrolet released its "Advance Design" trucks that answered consumers request for a roomier cabin and wider pickup box. The curved lines and attractive grille made the trucks even more popular than they were before. In the early 50s trucks began to be seen as a true alternative to a car.

The 1959 El Camino was marketed as a personal pickup, looking more like a long car than a truck. While this unique design did not take off on a mainstream level, it did enjoy a devoted following and continued to be produced through 1987.

The C/K models that we know today began in 1967. It offered car-like features inside, but retained the rugged look and powerful engine. Today the C/K models are known as the Chevy Silverado and it's available in a full range of powertrains from a 4.3-liter V-6 to a 6.20-liter, diesel V-8. The Chevy Colorado is the current midsize pickup offering and the stylish Avalanche is a light-duty pickup that can easily accommodate the whole family.

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Ladies of SEMA 2014
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