What It Is: If you gotta ask, you're never gonna know.
Why It's Cool: They come in a variety of colors, including blue.
More Info: 386/756-7573, www.trucknutz.com
T-Max 10000 Winch
What It Is: Ten thousand pounds of pulling power from the renowed Australian winchmaker.
Why It's Cool: Synthetic rope aids safe recoveries, and the aluminum fairlead helps reduce weight.
More Info: 360/714-1313, www.4x4winch.com
Yukon Gear Gift Certificate
What It Is: Your ticket for free stuff from a leading manufacturer of hard-core axle components.
Why It's Cool: Consider them gotta-have items for the Tank Trap.
More Info: 800/292-1031, www yukongear.com
What It Is: Good for a $25 purchase of any Fram product.
Why It's Cool: Who doesn't need a filter eventually?
More Info: 800/333-1106, www.fram.com
Fab Fours Winch Bumper
What It Is: One bad 'n' beefy (260-pound) bumper for housing a Warn 16.5.
Why It's Cool: You can get it in bare metal and paint it match your rig's color.
More Info: 866/385-1905, www.fabfours.com
Gift Certificate from Amsoil
What It Is: A handy coupon to have when shopping for premium lubricants.
Why It's Cool: It'll help keep your engine and gearboxes from cooking.
More Info: www.amsoil.com
Superwinch EP9.0 Winch
What It Is: Nine thousand pounds to get you through the Mini Rubicon.
Why It's Cool: It's easy to install, with only two wires to connect.
More Info: 860/928-7787, www.superwinch.com
Gibson Exhaust System
What It Is: A new after-cat system of choice for trucks.
Why It's Cool: Everyone loves a throaty exhaust note, reduced backpressure, and everyone likes to stay emissions-legal too.
More Info: 800/528-3044, www.gibsonperformance.com
Diehard Batteries, Jumper Cables, & Power Inverter
What It Is: What your truck needs to crank up, transfer, and convert electrical power.
Why It's Cool: Try starting your truck without one.
More Info: www.sears.com
$1,000 Gift Certificate from BDS Suspension
What It Is: A cool grand towards a premium lift kit for your Jeep, truck, or SUV.
Why It's Cool: They've got plenty of stuff for the new Super Duty, Silverado, and Wrangler JK.
More Info: 517/279-2135, www.bds-suspension.com
Mechanix Wear Gloves
What It Is: Premium protection for hands that really work.
Why It's Cool: After a day at Top Truck, you'll need these as soon as you've towed your rig back to camp for repairs.
More Info: www.mechanix.com
What It Is: A plug-in module for engine tuning on the fly.
Why It's Cool: It can boost horsepower and torque, and maybe even mileage too.
More Info: 407/585-7000, www.superchips.com