Afe Intake System
What It Is: A Stage 2 cold-air intake system.
Why It's Cool: It increases airflow, which = more horsepower and more torque.
More Info: 866/503-9911, www.afefilters.com
$250 Gift Certificate From Rock Krawler Suspension
What It Is: A nice nest egg for investing in a flexy suspension for your Jeep.
Why It's Cool: They also make great kits for fullsizes, racers, and prerunners too.
More Info: 518/270-9822, www.rockkrawler.com
$250 Gift Certificate From Stylin' Trucks
What It Is: A quarter grand of play money you can use for some major accessorizations.
Why It's Cool: Stylin' has got zillions of truck parts to choose from.
More Info: 800/586-9713, www.stylintrucks.com
Optima Yellow Top Batteries
What It Is: A dual-purpose starting and deep-cycle battery, it's fully sealed and enviro-friendly.
Why It's Cool: Since it's non-spillable, you can mount it in an position-even upside down.
More Info: 888/867-8462, www.optimabatteries.com
Air Zenith USA Compressor
What It Is: A 100-percent duty cycle, 200psi workhorse for inflation of tires and camp goodies.
Why It's Cool: It's fully rebuildable, and it's upgradeable to a cooling fan on the cylinder top.
More Info: 702/270-7988, www.airzenith.com
$500 Gift Certificate from Advance Adapters
What It Is: Five hundred bills towards an Advance Adapters product.
Why It's Cool: Every little bit helps when you're saving your rubles to buy an Atlas II.
More Info: 800/350-2223, www.advanceadapters.com
Pro Distributing Hitch
What It Is: An adjustable aluminum trailer hitch.
Why It's Cool: It's got locking mechanisms on the adjustment and hitch pin, so no more separate or stolen hitch pins.
More Info: 877/215-2564, www.prodistributing.com