True Flow Air Intake System
What It Is: A high-performance sealed air intake system.
Why It's Cool: They've available for most late-model 4x4s.
More Info: 866/999-9098, www.trueflow.com
Tuff Country Suspension System
What It Is: A complete suspension system for Fords, Chevys, Dodges, Jeeps, or Toyotas.
Why It's Cool: Don't try to run 44s without one.
More Info: 800/288-2190, www.tuffcountry.com
Warn 9500ti winch
What It Is: Close to 5 tons of pulling power, in a water-resistant aluminum die-cast body.
Why It's Cool: Thermometric operation lets you know how hot the motor's getting.
More Info: 800/910-1122, www.warn.com
Set of EBC Brakes
What It Is: A set of rotors and pads from the famed UK brake manufacturer.
Why It's Cool: They make binders and pads for everything-quads, dirt bikes, motorcycles, trailers, commercial vehicles, stretched limos, you name it.
More Info: www.ebcbrakes.com
Set of American Racing Wheels
What It Is: Some of the baddest rims for four-wheeling, including the one-piece forged Teflon Chamber Pro Series shown here.
Why It's Cool: Like the AR Web site says, it's "For Off-Road Use Only." Amen to that.
More Info: www.americanracing.com
Rhino Linings
What It Is: Spray-on Tuff Stuff pickup bed protection against scratches, abrasion, and rust.
Why It's Cool: Applications are available for just about any vehicle, and the lining can be color-matched to your rig's paint.
More Info: www.rhinolinings.com
Tuffy Mini Lock Box
What It Is: Secure storage that'll fit virtually anywhere in your rig.
Why It's Cool: It's great for all your mini-valuables-wallet, iPod, cell phone, you name it.
More Info: 800/348-8339, www.tuffyproducts.com
Magnaflow Mufflers & Tips
What It Is: A stainless straight-through muffler/tip combo that can help to reduce backpressure.
Why It's Cool: They come with a lifetime warranty.
More Info: 800/824-8664, www.magnaflow.com
Line-X
What It Is: Kevlar-fortified spray-on bedliner that guards against rust and corrosion.
Why It's Cool: It comes with a lifetime warranty.
More Info: 877/330-1331, www.line-x.com
Set of Mickey Thompson Baja 35-inch Tires
What It Is: Stout radial rubber including the Baja Claw that's become a favorite of TTC competitors (OK, just not in 35s).
Why It's Cool: A set of free tires? Is there anything cooler?
More Info: 800/222-9092, www.mickeythompsontires.com
Ramsey Patriot 9500 Winch
What It Is: Ninety-five hundred pounds of pulling power from one of the most trusted names in recovery gear.
Why It's Cool: To survive the Tank Trap, you'll likely need one at each end of your truck!
More Info: 918/438-2760, www.ramsey.com
ARB Portable Air Compressor
What It Is: Onboard air in a portable package, perfect for airing up tires or inflatable camp gear.
Why It's Cool: As long as 12-volt power's available, it can keep on working.
More Info: 425/264-1391, www.arbusa.com
$200 Poly Performance Gift Certificate
What It Is: A coupon good for merchandise from one of America's leading 4x4 mail-order outlets.
Why It's Cool: You can use it for whatever you want.
More Info: 805/783-2060, www.polyperformance.com