It isn't debatable. The Specialty Equipment Market Association show is the mac daddy of automotive shows. Commonly referred to by its slang title, Sema, thisb annual Las Vegas mega-event fills over 1,000,000 square feet of space with over 2,000 automotive-related exhibitors and over 2,000 incredible vehicles. But here's the catch: Since the show is only open to those who make their living in the automotive industry (and ya gotta prove it to get in the door), the vast majority of the truck-loving public gets to talk to the hand. This industry-only policy is one of the reasons the entire Four Wheeler staff descends on the show each year. We swoop in to provide you with the nuts and bolts of this massive global event. So sit back and enjoy a look at some of the most intriguing vehicles of the '07 Sema Show. 1-Ton TundraToyota unveiled this incredible Tundra CrewMax dualie pickup. It's powered by a medium-duty Hino six-cylinder turbodiesel engine. Other cool stuff: Eaton five-speed manual transmission...1-Ton Tundra Toyota unveiled this incredible Tundra CrewMax dualie pickup. It's powered b ...Hino rearend with Eaton axles, 6.5-foot bed, and matte Charcoal Metallic paint. Judging by the buzz this Tundra created at the show, Toyota should consider putting it into production as soon as possible....Hino rearend with Eaton axles, 6.5-foot bed, and matte Charcoal Metallic paint. Judging Criminal Damage To PropertyUh, yep, those are 30-inch wheels. This is wrong on so many levels. This should be a felony.Criminal Damage To Property Uh, yep, those are 30-inch wheels. This is wrong on so many l Heavy-Duty Family HaulerWait. Why does this Suburban have Silverado HD front fenders, hood, grille, and bumper? And what's up with the Suburban HD badging? Answer: This is a Suburban HD Z71 and it's powered by a concept 4.5L diesel engine that produces 310 hp and 520 lb-ft of torque. It sure beats a minivan.Heavy-Duty Family Hauler Wait. Why does this Suburban have Silverado HD front fenders, ho Old Is New AgainRetrokits displayed this '96 Chevy Tahoe fitted with its '66 Retrokit. The company introduced a new line of kits at SEMA, and report that these kits simply bolt on in place of your existing fenders. We wonder if they have an AMC Pacer kit for the Jeep CompassOld Is New Again Retrokits displayed this '96 Chevy Tahoe fitted with its '66 Retrokit. T Look, More CamoTough Country Products displayed its Duramax-powered Silverado HD pickup. It featured a Superlift suspension, Bully Dog engine upgrades, Warn PowerPlant Dual Force winch, Pit Bull tires, and of course, Tough Country bumpers. We dug the all-business, get-out-of-my-way front end treatment.Look, More Camo Tough Country Products displayed its Duramax-powered Silverado HD pickup. PinzgrowlerThe Cool Factor of this '74 Pinzgauer 712 is off the charts. Built by the team at Off Road Logic, it features a Volkswagen 2.0L four-cylinder TDI turbodiesel engine, five-speed enclosed driveline, 6x6 all-wheel drive, on-the-fly lockers, Dick Cepek custom Hummer wheels, Toyo Open Country 33-inch tires, and a custom exoskeleton. Inside, it has a slew of mods including Race Craft suspension seats. All this and great approach, departure, and ramp-over angles, too.Pinzgrowler The Cool Factor of this '74 Pinzgauer 712 is off the charts. Built by the tea Green In More Ways Than OneThe guys over at Galpin Auto Sports created this '08 F-450 Super Duty. Green on the outside and green on the inside, its 6.4L diesel Power Stroke engine has been modified by SAE Energy to run on either B100 biodiesel or hydrogen fuel. Other goodies: BFG Mud-Terrain tires, King shocks, Rize Industries suspension, and GAS-built brushguard. If this is the future of trucks, we like it.Green In More Ways Than One The guys over at Galpin Auto Sports created this '08 F-450 Su Super SilveradoWe needed oxygen after we saw Off Road Unlimited's latest creation. It's a Chevy Silverado 2500 HD with ORU's four-link solid front-axle conversion. But that ain't all. It also features a divorced Atlas transfer case, King remote-reservoir coilover shocks, front ARB Air Locker, and a Warn winch, among other things.Super Silverado We needed oxygen after we saw Off Road Unlimited's latest creation. It's Looks Are DeceivingSure, it looks like a total poser, but we happen to know that this shiny Super Duty is built to perform. Built by Texan and exmonster trucker Marty Garza, owner of Truck Toyz in McAllen, Texas, this machine sports a One Up Offroad suspension and a tweaked 6.4L Power Stroke diesel. Word on the street is that after SEMA, he was out at Dumont Dunes catching big air with it.Looks Are Deceiving Sure, it looks like a total poser, but we happen to know that this sh Power-To-Weight RatioHummer tantalized showgoers with this H3R concept, which features a fire-breathing 505hp 7.0L LS7 V-8 engine. Outside, it features a custom hood with air induction, a custom bull bar, custom wheel flares, roof and bull bar lighting, and 20-inch Mickey Thompson tires. Inside are racing seats, a 20-gallon auxiliary fuel tank, spray-on floor liner, and weatherresistant materials.Power-To-Weight Ratio Hummer tantalized showgoers with this H3R concept, which features a The Artsy Side Of Camo Westin went down-home-rural with this cool '07 Ford F-150 SuperCrew FX4. It featured a bunch of Westin products, plus items from Keystone Restyling, Bushwacker, Banks, Toyo, Pro Comp, and Warn. The camo paint with subliminal hunting messages was applied by Pteazers, Inc.The Artsy Side Of Camo Westin went down-home-rural with this cool '07 Ford F-150 SuperCr Long-Arm JKThere were a fair amount of heavily modified JKs at SEMA. One of the standout rigs belonged to Rancho. It featured the company's new long-arm kit that incorporates a number of exclusive features. The Unlimited also sported Rancho's new piggyback shocks, MasterCraft seats, BFG Krawler T/A tires, Pro Comp wheels, and a Warn PowerPlant Dual Force winch.Long-Arm JK There were a fair amount of heavily modified JKs at SEMA. One of the standout Even More CamoAre you noticing a pattern here (no pun intended)? This woodsy Titan was holding down the carpet at the Nissan booth. It featured products from JBA, Performance Accessories, Dick Cepek, Freedom Grille, ORU, TJM Products, MileMarker, Volant, ARB, ATS, Magellan, Rockford-Fosgate, Pro Comp, Total Chaos, Wet Okole, Amp Research, Eaton, and Jim Wolf Technology.Even More Camo Are you noticing a pattern here (no pun intended)? This woodsy Titan was h Sky's The LimitSkyjacker Suspension always has cool projects on display at SEMA, and this year was no exception. Front-and-center was this '08 Super Duty that sported its newest suspension system. The truck also featured products from Bully Dog, Fab Fours, Optima, Warn, Garmin, Lund, McGard, Kumho, Bushwacker, and others.Sky's The Limit Skyjacker Suspension always has cool projects on display at SEMA, and thi Power StormYep, that's its name, and it was created by Fabtech. Trust us, this '08 Super Duty is more than just fancy paint. It features 10 inches of lift generated by a custom front and rear coilover suspension, and it rolls on semi-truck wheels with 40-inch Toyo tires pressed on. The rear axle is a custom Fabtech-built Dana 110 with Foote axleshafts. If that paint trips your trigger, call the guys at Haynie Designs Paint Artistry, 'cause they're the folks who did it.Power Storm Yep, that's its name, and it was created by Fabtech. Trust us, this '08 Super Chrome-Free ChevyOur chrome-loathing staffers got really excited by this Chevy Silverado 3500 HD that was at the Rize Industries booth. The truck includes the Rize 10- to 12-inch "Big Baller" lift system, 40-inch Toyo tires, RBP 22-inch wheels, Edge engine programmer, Volant intake, MBRP exhaust, AMI black fuel door, and AMP Research Power Steps.Chrome-Free Chevy Our chrome-loathing staffers got really excited by this Chevy Silverado Longbed LookerOver at the American Racing booth there was this '08 Chevy 3/4-ton Crew Cab longbed. On the outside it had eye-catching graphics by Harry's Auto Signs, a billet grille by DUX, and 40-inch Toyo mud-terrain tires. Underneath, it sported a Cognito Motorsports suspension, dual Fox Racing shocks with chrome reservoirs, and a Magnaflow exhaust. Inside, it had mods by Classic Soft Trim, Nu-Image, Sony, and Grant.Longbed Looker Over at the American Racing booth there was this '08 Chevy 3/4-ton Crew Ca Tuff TundraTundras are hot, and the team over at Tuff Country created its own functional Tundra that sported its new 6-inch lift. It also had a custom lightbar, Light Force lights, 35-inch Toyo Open Country M/Ts, and KMC wheels.Tuff Tundra Tundras are hot, and the team over at Tuff Country created its own functional For Those About To Chrome (we salute you)This JK is the polar opposite of dechromed and camo'd. But hey, some folks like this sort of thing. This Jeep was a joint effort between the folks at RealWheels and Life Fitness. It features products from Superlift, Gibson, StreetGlow, Airaid, ITW, Bushwacker, and Mickey Thompson.For Those About To Chrome (we salute you) This JK is the polar opposite of dechromed and Almost A BuggyAnother JK that turned heads was this buggy-like machine at Warrior Products. In addition to a mindboggling array of Warrior bolt-on products, it had a 4-inch Tuff Country suspension, Xenon Flat Panel fender flares, MileMarker SI9500 winch, gobs of PIAA lights, and Pro Comp Xterrain M/T tires on Pro Comp wheels.Almost A Buggy Another JK that turned heads was this buggy-like machine at Warrior Produc Jumpin' JKOver at the Bilstein booth, crowds gathered to see this '07 Rubicon Express Jeep Wrangler. This JeepSpeed 3 race car is truly incredible. Some of its features include a Rubicon Express custom- fabricated chassis, heavily-modified Dan Fodge 6.1L Hemi engine, Art Carr 727 transmission, Currie 9-inch axles, Rubicon Express racing suspension, Bilstein Black Hawk bypass shocks, and 17- inch Walker Evans bead-lock wheels.Jumpin' JK Over at the Bilstein booth, crowds gathered to see this '07 Rubicon Express Je Rad Cruiser Over at Toyota was this cool trail-ready Off Road Evolution-built '08 Land Cruiser. See that Hannibal Safari Equipment roof rack? It has a tent and awning built into it. The front and rear bumpers are by TJM and Off Road Evolution. The front bumper holds a Warn 9.5ti winch, and the rear bumper holds a spare Toyo Open Country M/T tire on its built-in tire carrier. ORE also made the rocksliders and the snorkel.Rad Cruiser Over at Toyota was this cool trail-ready Off Road Evolution-built '08 Land C Stunning Super DutyThis incredible Power Stroke-powered Ford resided at the Mickey Thompson/Dick Cepek booth. It's called Project Crusher, and in addition to its dazzling paint, it featured an array of Banks engine mods, a Fabtech 10-inch lift with Dirt Logic 4.0 coilovers up front, and 38.5 Dick Cepek Crusher radials on Dick Cepek DC-1 black wheels. Inside, it sported a Sony Xplod audio system and RoadWire custom leather seats.Stunning Super Duty This incredible Power Stroke-powered Ford resided at the Mickey Thomp Attention On The Flight DeckNitto positioned its heavily modified '08 Toyota Tundra CrewMax in such a way that it looked as if it was flying. Naturally we wondered if it really could fly, so shortly after the show we took this machine out to the desert and put it through the paces. Look for a full feature on this truck in next month's issue of Four Wheeler. So did it fly? Hint: We have liftoff!Attention On The Flight Deck Nitto positioned its heavily modified '08 Toyota Tundra Crew Tall SilveradoJohn Llado has been building big SEMA trucks like, forever. This year, his palette was a new Silverado with the Duramax diesel. Nine inches of Fabtech suspension, 36-inch Mickey Thompson tires, an N-fab bumper, Motive gears, an Auburn limited-slip, and Banks accessories are some of its mods.Tall Silverado John Llado has been building big SEMA trucks like, forever. This year, his You never know who you're going to run in to at the Sema show. Over at the Ford exhibit, the guys from MTV's Pimp My Ride were signing autographs. No Xzibit at the exhibit,though.Over at the Ford exhibit, the guys from MTV's Pimp My Ride were signing autographs. No Xzi Everyone was ignoring this Aussie guy like the plague as he played his didgeridoo. Not us. We stopped to take photos. When we did, he unexpectedly jumped up and struck this pose. It scared us more than the H2 SUT on 30s.Everyone was ignoring this Aussie guy like the plague as he played his didgeridoo. Not us. Mad Mike from MTV's Pimp My Ride followed Holman and Brubaker around for an entire afternoon until they agreed to have their picture taken with him. OK, maybe not.Mad Mike from MTV's Pimp My Ride followed Holman and Brubaker around for an entire afterno Enjoyed this Post? Subscribe to our RSS Feed, or use your favorite social media to recommend us to friends and colleagues!