Set of Mickey Thompson 37-inch Tires
What It Is: A set of treads from the maker of the new 54-inch Baja Claw TTC tire.
Why It's Cool: A set of free tires? Is there anything cooler?
More Info: 800/222-9092, www.mickeythompsontires.com
Borla Gift Certificate
What It Is: 50 percent off on any Borla after-cat exhaust system.
Why It's Cool: A freer-flowing exhaust can improve power, and sounds cool, too!
More Info: 877/GO-BORLA, www.borla.com
Hobart Ironman 250 MIG Welder
What It Is: A handy MIG welder with an easy-to-control arc.
Why It's Cool: It welds 22-gauge up to 1/2-inch steel in one simple pass.
More Info: 800/626-9420, www.hobartwelders.com
Revel Enterprises Gift Certificate
What It Is: Entrée to a leading automotive mail-order source.
Why It's Cool: Two hundred and fifty reasons to go shopping for truck parts.
More Info: 800/544-6194, www.revelenterprises.com
Warn XD9000 Winch
What It Is: One of the most popular 9,000-pound winches on the planet.
Why It's Cool: An integrated control pack and all-metal housing help to protect its electrics from damage.
More Info: 503/722-1200, www.warn.com
Leatherman e33t Knife
What It Is: A lightweight, high-quality folding knife.
Why It's Cool: Their 154CM blades stay sharp three times longer than conventional blades.
More Info: 503/253-7826, www.leatherman.com
Hobart XVP Professional Welding Helmet
What It Is: A variable shield helmet for your home shop.
Why It's Cool: It's always cool to be safe when welding.
More Info: 800/626-9420, www.hobartwelders.com
Leatherman Serac S2 Flashlight
What It Is: A handy mini-flashlight that fits in your pocket.
Why It's Cool: Weighs barely more than an ounce but outputs 35 lumens of light.
More Info: 503/253-7826, www.leatherman.com
Volant Cold-Air Intake System
What It Is: A cold-air intake for improved flow, horsepower and torque.
Why It's Cool: The filter is said to provide up to 99.99-percent filtration.
More Info: 909/476-7225, www.volant.com
K&N Air Intake System
What It Is: An aftermarket bolt-on kit to aid with aspiration.
Why It's Cool: They can add horsepower, and the filter element never needs replacing.
More Info: 800/858-3333, www.knfilters.com
Flex-a-lite Radiator
What It Is: An aluminum crossflow radiator with an internal-fin design.
Why It's Cool: Light in weight, easy to install, and improves heat dissipation.
More Info: 800/851-1510, www.flex-a-lite.com
King of The Hammers DVD
What It Is: Wall-to-wall action at the mother of all desert rock races.
Why It's Cool: It's the next best thing to being there.
More Info: www.kingofthehammers.com