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2010 Easter Jeep Safari

Moab: The Epicenter Of All Things Jeep

By Four Wheeler Staff, Photography by Four Wheeler Staff

For more than 44 years now, the Red Rock 4-Wheelers have hosted the granddaddy of all 4x4 convergences: Moab Easter Jeep Safari. The weeklong gathering attracts enthusiasts from all over the country and even some from overseas. The venue consists of a medium-sized community nestled just south of the lazy Colorado River. Surrounded by what some consider to be the most beautiful and unique terrain on earth, Moab is truly like an emerald in the sand. Large sandstone bluffs give way to a lush verdant valley where approximately 5,000 Moabites reside year-round. On the week preceding Easter, there is a steady influx of four-wheel-drive enthusiasts who capitalize on vacation time while surrounding themselves by majestic red rock cliffs, spires, and arches. Most residents embrace the four-wheeling subculture while feasting on the economic stimulus they bring with them.

Off Road Evolution demonstrated that even full-size rigs do well in Moab. This former Ultimate Adventure Chevy Silverado turned heads at every obstacle. Product Engineer Andrew Perle of Redondo Beach, California, told us that wheeling a rig of this size was a whole different game.
Off Road Evolution demonstrated that even full-size rigs do well in Moab. This former Ulti

Four-wheel-drive business owners participate as well, indulging both the public and media at a two-day trade show where some of the hottest products in the industry are seen first. Chrysler's Jeep brand embraces the weeklong event by setting up shop along Moab's busy main drag. There, they invite the public in for a rare preview of concept vehicles, Mopar accessories, and a handful of uniquely restyled Jeep vehicles. Each day provides patrons with ample opportunity to explore the vast trail systems surrounding Moab. Whether you are looking for a scenic two-track for a family picnic or a challenging boulder field to test your rock buggy, Moab has it all.

  • This one-of-a-kind JK belongs to Bill Muessel of Wakarusa, Indiana. Powered by a 6.1L Hemi V-8, Muessel had no problem conquering every obstacle the Pickle Trail had to offer. To achieve the pickup truck look, Muessel started with a '07 four-door JK. The frame and body were shortened six inches at the center of the rear door openings. Next, Burnsville Offroad filled in the remaining body gap using sheetmetal that was hand-formed on an English Wheel. The fiberglass Tite-Top closes out the cab and utilizes the factory split hardtop pieces to achieve a unique extra- cab effect. The Tite-Top is a new product offered through a joint venture between Truck Master Designs and Avenger Superchargers. Think of it as a Brute pickup conversion for JKs.
    This one-of-a-kind JK belongs to Bill Muessel of Wakarusa, Indiana. Powered by a 6.1L Hemi
  • Pro Comp, Smittybilt, and G2 Axle & Gear held a geocaching type treasure hunt at EJS this year called the Moab Challenge (moabchallenge.com). This event was an off-roader's dream come true with free wheels, tires, winches, gears, and suspension systems waiting to be found on the trails of Moab. With a GPS and a capable trail rig, off-road enthusiasts waited for new coordinates and clues to be posted to the Moab Challenge website every night and then hit the trails looking for stashed prizes. Pictured here is Mark Mathews, Marketing Manager for Pro Comp, G2, and Smittybilt, congratulating lucky wheeler Eric Murphy from Moab, Utah, who found a "Golden Ticket" good for a free set of Pro Comp Wheels on Behind the Rocks.
    Pro Comp, Smittybilt, and G2 Axle & Gear held a geocaching type treasure hunt at EJS this
  • Jeep's Lead Vehicle Engineer Matt Liddane allowed his 16-year-old son Ryan to pilot his personal Wrangler Unlimited over sections of the Moab Rim Trail. Ryan, a huge fan of his Dad's work, was on cloud nine all day long. We love knowing the fact that the person in charge of Jeep's engineering team is an actual enthusiast with a real-world trail rig of his own.
    Jeep's Lead Vehicle Engineer Matt Liddane allowed his 16-year-old son Ryan to pilot his pe
  • This clean '07 JK is owned by Lonnie McCurry, Jr. and was originally built for SEMA by Skyjacker Suspension. With features such as a 4-inch Rock Ready Long Arm kit, 37-inch Toyo Open Country M/T Tires, Raceline Beadlock wheels, a pair of MORE Off-Road Flat fenders, and a 6.1 Hemi conversion, this rig is essentially a point-and-shoot affair. The front and rear bumpers are by Rugged Ridge and the 10-inch LED light bar is by Rigid Industries. A 9.5ti Warn winch is on standby and a set of RCV Ultimate CV Axles ensures that the torque reaches the ground.
    This clean '07 JK is owned by Lonnie McCurry, Jr. and was originally built for SEMA by Sky
  • Easter Safari inundates the town and the trails with wheelers from around the country. It's safe to say you'll never wheel alone during this week in Moab.
    Easter Safari inundates the town and the trails with wheelers from around the country. It'
  • Senior Editor Brubaker defrosts in the warm glow of the Moab morning sun. However, snow later in the week would remind him of the Midwest Bureau again.
    Senior Editor Brubaker defrosts in the warm glow of the Moab morning sun. However, snow la
  • Brad Kilby, owner of Kilby Enterprises, volunteered his shop-on-wheels Baja JK to assist a group of frustrated wheelers from Price, Utah. Ill-prepared and miles from the nearest fab shop, Kilby's Premier Power Welder saved the day for the driver of this XJ. As it turned out, the main leaf of the rear leaf spring snapped clean, leaving no choice but to weld it back together in place. After a ten minute welding session, the group was able to retreat back to Moab for replacement parts. One of the greatest things about Moab is the literal smorgasbord of auto-related stores found along the main drag. Many of them stock essential aftermarket accessories such as leaf springs.
    Brad Kilby, owner of Kilby Enterprises, volunteered his shop-on-wheels Baja JK to assist a
  • One of the highlights of our week was joining the Ram Power Wagon team on a trail ride. Despite its increase in overall size, our 2010 Four Wheeler Pickup Truck of the Year hasn't lost a step on technical trails.
    One of the highlights of our week was joining the Ram Power Wagon team on a trail ride. De
  • The guys from MetalCloak showed off their latest build-a '06 TJ-while negotiating The Pickle Trail on the Rubicon Express customer appreciation run. We love seeing well-built equipment that actually gets used on the trail.
    The guys from MetalCloak showed off their latest build-a '06 TJ-while negotiating The Pick
  • Here, Four Wheeler's former Publisher Jeff Nasi pilots a '09 JK owned by industry newcomer Falken Tire. The obstacle Nasi is negotiating is known as White Knuckle Hill on Behind The Rocks Trail. Falken hosted about 35 well-equipped rigs as part of a new truck and SUV tire marketing initiative. The new Wild Peak A/T worked flawlessly on Moab's slickrock trails. Stay tuned for an in-depth review about this new tread in the coming months.
    Here, Four Wheeler's former Publisher Jeff Nasi pilots a '09 JK owned by industry newcomer
  • Four Wheeler freelance contributor Ned Bacon showed off the impressive flex afforded by a new set of Bilstein 2.5-inch coilover shocks on his innovative Killer Bee project Jeep.
    Four Wheeler freelance contributor Ned Bacon showed off the impressive flex afforded by a
  • One of the biggest draws of the Jeep Safari is the vendor show that is held at the Spanish Trails Arena. It's where the who's who of the industry can be found showing off their newest products to the wheeling faithful.
    One of the biggest draws of the Jeep Safari is the vendor show that is held at the Spanish
  • One of the reasons we love Moab is because you'll see every type of vehicle on the trail, and sometimes you'll see modded ZJs sharing the trails with super clean early Broncos. Every trail is a car show in motion for wheeling enthusiasts.
    One of the reasons we love Moab is because you'll see every type of vehicle on the trail,
  • First-time wheeler Chris Deredy from Lindon, Utah, learned the hard way that it is much better to wait for the spotter to give direction rather than trying to squeeze through a tight spot without one. Luckily, the driver's side rear plastic window was the only casualty of his miscalculation.
    First-time wheeler Chris Deredy from Lindon, Utah, learned the hard way that it is much be
  • Not merely a roadside attraction, everyone knows that the best place for BBQ in Moab is the Chuckwagon, located on the main highway.
    Not merely a roadside attraction, everyone knows that the best place for BBQ in Moab is th
By Four Wheeler Staff
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