Showing Off: The 2011 SEMA Show

The Specialty Equipment Market Association, better known as SEMA, throws a gargantuan show every year in Las Vegas, Nevada. It’s known as the SEMA Show (imagine that!) and it’s the largest annual specialty-equipment show on the planet. The four-day 2011 show, held this past November, drew over 100,000 people from over 100 countries. The show featured 12 themed sections including Mobile Electronics; Tools and Equipment; Wheels and Accessories; and Trucks, SUVs, Off-Road. It also contained the New Products Showcase with over 1,500 newly introduced parts, tools, and components (you can read more about the new products elsewhere in this issue). But that ain’t all. In addition, the show hosted seminars, demos, celebrity appearances, and special events.

Holding down the carpet at the Ford booth was this awesome ICON Ford Bronco. It’s modeled after the ’66-’77 bobtail, but it sports a drool-worthy collection of modern components like a 412hp 390 lb-ft 5.0L Coyote V-8 engine mated to an Aisin Warner five-speed manual transmission and Atlas transfer case. It also sports a custom coilover suspension with Eibach coils and Fox Racing shocks. More than just a pretty matte face, the Bronco also has Dynatrac axles, ARB Air Lockers, and Stop Tech disc brakes.

Holding down the carpet at the Ford booth was this awesome ICON Ford Bronco. It’s modeled

Let’s back up. If you’re not familiar with the SEMA organization, you need to know that it is involved in a number of aftermarket areas, and it works hard to protect consumers’ rights to drive accessorized, customized, and vintage vehicles. The SEMA Show is born of that mission, and it is an industry-only trade show where manufacturers exhibit their latest offerings to international and domestic buyers (60,000 of ’em at the 2011 show), distributors, and the press. The sheer size of the SEMA Show is truly mind boggling and its packed with a fascinating collection of four-wheel-drive vehicles that feature modifications to suit every taste.

For those of you who weren’t able to attend SEMA ’11 we submit a collection of some of the most noteworthy rigs at the show. These are some of the trucks that drew crowds and got people talking.

Is this the ultimate fire-fighting brush truck? Hunkered down at the Ford booth was this Power Stroke-powered ’11 Ford Super Duty F-350 “Matchbox Brush Truck” built by Superlift Suspension.
Is this the ultimate fire-fighting brush truck? Hunkered down at the Ford booth was this P
It sports a Superlift 10-inch suspension lift, 41-inch-diameter Interco IROK tires, FIG Designs custom exoskeleton (fabbed by Dee Zee), and General Fire Equipment fire-fighting utility bed and equipment. That’s just the tip of the iceberg. Other mods include a modified Fab Fours front bumper, Warn 16.5ti winch, Tuffy Products Command Center console, and KC HiLites hi-powered beams and spotlights. Want one of your own? It’s available in 1:64 scale from Matchbox.
It sports a Superlift 10-inch suspension lift, 41-inch-diameter Interco IROK tires, FIG De
This interesting ‘10 Tundra was located in the Toyota booth. It’s called “The Ultimate Motocross Truck,” and it has some cool features that’ll appeal to those of us who enjoy two-wheeling the dirt. It has a roof rack/viewing deck, fold-up bedsides, suicide tailgate, auxiliary gas pump, pressure washer, air compressor, bed-mounted winch, and hidden ramp storage.
This interesting ‘10 Tundra was located in the Toyota booth. It’s called “The Ultimate Mot

The truck sports a Camburg suspension lift, Fox Racing shocks, 35-inch-diameter General tires, N-Fab bumpers and side steps, KC lights and a Warn winch.
The truck sports a Camburg suspension lift, Fox Racing shocks, 35-inch-diameter General ti
There were a staggering number of modified Wranglers at the SEMA Show. As a matter of fact, there were so many that the Wrangler was voted the “Hottest 4x4-SUV” at the show for the second year in a row. Interestingly, many of these Wranglers were sporting coilover conversions like this Wrangler Unlimited built by the team at Rebel Offroad. The company calls it the Trail Recovery Vehicle (TRV) and it has Rebel’s bolt-on Recon coilover conversion. The suspension includes a TeraFlex long-arm kit, 12-inch-travel Fox 2.0 coilover shocks, and Fox 2.0 bumpstops. Other mods to the TRV include Currie RockJock III Dana 60 axles, ARB Air Lockers, 40-inch-diameter Nitto Mud Grappler tires, a slew of Poison Spyder products, PSC hydraulic-assist steering, and Rebel Restraint brakes.
There were a staggering number of modified Wranglers at the SEMA Show. As a matter of fact
Sometimes it’s the no-glam rigs that turn heads. This sharp ’11 Chevy Silverado has a Pure Performance 6-inch Pre-Runner Long-Travel Suspension, 35-inch-diameter General Grabber tires, 4.56:1 gears, N-Fab front bumper, a pair of 30-inch Rigid Industries LED light bars, and Fiberwerks front fenders and bedsides.
Sometimes it’s the no-glam rigs that turn heads. This sharp ’11 Chevy Silverado has a Pure

If you’re a Wrangler fan and a diesel fan, get ready to go nuts. Bruiser Conversions, a company that offers turn-key diesel conversions, had this Cummins 4BT turbodiesel-powered JK Unlimited on display.
If you’re a Wrangler fan and a diesel fan, get ready to go nuts. Bruiser Conversions, a co
Other mods to this cool-looking JK include a TeraFlex 4-inch long-arm suspension, 37-inch Toyo tires, Hutchinson internal-beadlock Rock Monster wheels, Warn winch, and matte paint.
Other mods to this cool-looking JK include a TeraFlex 4-inch long-arm suspension, 37-inch
Falken Tire had another example of a well-built Wrangler with coilovers. This clean ’07 actually began life as a two-wheel-drive model. It was modified by Off Road Evolution and features ORE’s Double ThrowDown suspension with long-arm upgrade kit; an Atlas four-speed T-case; a pair of Dynatrac ProRock 60s with ARB Air Lockers; PSC hydraulic ram-assist steering; a collection of body armor; and ORE’s EVO Hi-Steer kit and 1/4 Pounder front bumper.
Falken Tire had another example of a well-built Wrangler with coilovers. This clean ’07 ac

One of the more unusual JKs at the show was this machine at the Wild Boar Products booth. The company calls it the “Long Ranger 6x6,” and it started life as a ’12 Wrangler Unlimited Sahara. It sports a slew of Wild Boar products including bumpers, roof rack, fiberglass hardtop, fiberglass fenders, and bed cover. The suspension consists of a TeraFlex suspension with air bags. The rig rolls on 35-inch-diameter Toyo Open Country MTs. Wild Boar says the rig has a 65-gallon fuel capacity, which gives the rig a 1,000-plus mile driving range.
One of the more unusual JKs at the show was this machine at the Wild Boar Products booth.
AEV trotted out its newest creation: the Brute Double Cab. It was arguably the most popular JK of the show. This is a real honest-to-goodness pickup and it utilizes a chassis 23 inches longer than the Wrangler Unlimited for a total wheelbase of 139 inches and an overall length of 216 inches. Yep, you’ll eventually be able to purchase one of these from AEV and production is expected to begin in mid-2012. We’ll have a full feature on the Brute Double Cab in a future issue of Four Wheeler.
AEV trotted out its newest creation: the Brute Double Cab. It was arguably the most popula
Is camping your thing? Wild Boar debuted its new “Campercase” two-person roof-top camper on a ’12 JK Unlimited.
Is camping your thing? Wild Boar debuted its new “Campercase” two-person roof-top camper o

What’s unique about the Campercase is that it opens with a remote-control 12-volt actuator and inside it has a Kicker audio amp and iPod auxiliary system with a pair of Kicker speakers, four interior bed lights, a two-speed fan, a 10-inch LCD television with DVD player, and a fold-down table with cup holders and a mirror.
What’s unique about the Campercase is that it opens with a remote-control 12-volt actuator
Xtreme Outfitters built this incredible ’11 Call of Duty Black Ops Jeep, and it features a TeraFlex long-arm suspension, Warn front and rear winches, Smittybilt bumpers and fenders, Rigid Industries lighting, Oracle lighting, Mickey Thompson 37-inch tires, BMF custom wheels, and custom paint, among many other mods. This JK is being given away (firepower not included) next July at the Army Ranger Hall of Fame with proceeds going to the Worldwide Army Rangers Organization. More info at www.xtreme-outfitters.com.
Xtreme Outfitters built this incredible ’11 Call of Duty Black Ops Jeep, and it features a
The SEMA Show ended Friday afternoon and it closed with a cruise sponsored by the Chevy Cruze. The cruise was open to the public and thousands of spectators lined the cruise route in a cold rain to see scores of SEMA display vehicles exit the Las Vegas Convention Center.
The SEMA Show ended Friday afternoon and it closed with a cruise sponsored by the Chevy Cr

This ’12 JK Unlimited had a slew of Pro Comp, Rubicon Express, and Smittybilt accessories. It’s an excellent example of what can be accomplished with off-the-shelf aftermarket products.
This ’12 JK Unlimited had a slew of Pro Comp, Rubicon Express, and Smittybilt accessories.
The list includes, but is certainly not limited to, a Rubicon Express Extreme Duty 4.5-inch long-arm suspension; G2 Rock Jock Model 60 axles; Pro Comp 37-inch-diameter Xterrain tires; Pro Comp beadlock wheels; and Smittybilt body cladding, hood, fenders, rocker guards, bumpers, doors, and rollcage.
The list includes, but is certainly not limited to, a Rubicon Express Extreme Duty 4.5-inc
Celebrity visits are standard operating procedure at SEMA. Television personality and metal fabricator Jessie Combs was signing autographs at the Warn booth.
Celebrity visits are standard operating procedure at SEMA. Television personality and meta