And to think it all started in a chat room...a slew of Jeep Grand Cherokee owners sick and tired of "grocery-getters" and "soccer mom" comments that, believe it or not, were oftentimes coming from other Jeep brethren. Having carved their own niche within the forum discussion boards at www.jeepsunlimited.com, it was 1998 when a group of Grand owners from the western United States banded together to celebrate their vehicles with a weekend of 'wheeling in Moab. Since then, the event has continued to grow, as has the availability of aftermarket parts for these vehicles, providing for more capable vehicles and tougher trails. This year's Grand Slam West was no exception.
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