Hot New Purpose-Built Trucks Rock Las Vegas
If you're at all familiar with the aftermarket industry, you'll have heard the media refer to the annual SEMA Show. Held each year in Las Vegas, the Specialty Equipment Manufacturers Association Show is perhaps the best showcase on the planet for trick new accessories and late-model trucks outfitted to the gills with the latest, greatest performance and purpose-built goodies.
Unfortunately, most enthusiasts will never experience the SEMA Show, since the event is only open to aftermarket manufacturers, parts suppliers, and members of the automotive media. Thus, the staff of OFF-ROAD reasons it's our duty to chronicle the SEMA Show and bring all of its excitement and trend-setting performance focus to you, the enthusiasts who weren't able to attend the big event. And now, with your performance appetite sufficiently whet, here are the trick new off-roaders that dazzled attendees of SEMA 2001. Enjoy.