• JP Magazine
  • Dirt Sports + Off-Road
  • 4-Wheel & Off-Road
  • Four Wheeler

Jeep Wrangler TJ - 4 Word - Show Time

Posted in Events on March 1, 2003 Comment (0)
Share this

Every year, right around the Halloween season, the Specialty Equipment Manufacturers Association (SEMA) holds its annual convention in Las Vegas. For those in the automotive parts business, it's the event of the year. Everyone who's anyone shows up to promote all of their latest inventions, which not only gives others in the industry a chance to do business, but gives magazine editors a chance to preview all the new and interesting parts that will be hitting the shelves later in the year. It's four days of automotive mayhem.

For those in the off-road industry, this was a banner year. It seemed like everyone had something new to put on display. There were no less than four brand-new TJ suspensions, nearly a dozen skidplates and bumpers, and a slough of accessories ranging from air compressors to wiring harnesses. However, there were two items that I thought were particularly impressive and really caught my imagination.

The first was the latest brainchild from American Expedition Vehicles (AEV), whose longstanding history of fabrication work, bordering on artistry, was well born out here. Simply put, it took a TJ Wrangler, cut it just behind the front seats, enclosed the cab, and put a truck bed on it. The company calls it The Brute. Words simply can't do it justice. The first time I laid eyes on it, it was sitting in the DaimlerChrysler booth looking like nothing so much as a modern rendition of an FJ45. It was so clean, so perfect, that at first I thought it was a one-off prototype that the Jeep boys had brought out to tease us with. I wanted it.

David Harriton at AEV informed me that for a relatively modest fee, AEV will gladly perform the same transformation on any new Wrangler TJ. If it piques your interest as much as it did mine, you can reach AEV at (406) 251-2100, www.aev-conversions.com.

Second on my list of outstanding products was the new Krawler tire from BFGoodrich, but not the one everyone's been taking pictures of. In an interesting move that speaks directly to the off-road market, BFG will be selling a version of the Krawler that comes with only a partial tread design, leaving about 50 percent of the tread area to be custom-grooved by the buyer. For those who thrive on re-cutting, siping, and grooving their tires for better performance, this is an extraordinary development. This version of the Krawler will make the perfect slate for custom groovers to experiment and develop their own designs.

For a look at the many other new products that were debuted at SEMA this year, go to page 63 where you'll find 50 of the most interesting aftermarket parts we discovered at this year's show. Enjoy.

EDITORIAL
VP Group Publisher/
Truck Group
Dave Withrow
Editorial Director Kevin Wilson
Editor Mark Nobles
Technical Editor Christian Lee
Assoc. Editor Kevin McNulty
Group Managing Editor Daniel Rivera
Copy Editor Vanessa Roveto
Editorial Assistant Sergio Euzarraga
Staff Contributors Allyson Harwood
Contributing Editors &
Photographers


Chris Collard, Phil Dayton,
Russ Douglas, Mike House,
Phil Howell, Tony Huegel,
Sue Mead, Allen Merritt,
Mark Werkmeister

The Truck Group On The Webwww.truckinweb.comwww.minitruckinweb.comwww.truckinssuv.comwww.4wdandsportutility.comwww.off-roadweb.com

ART DIRECTION & DESIGN
Corp. Creative Director Paul Graff S
Art Dept. Managers Ron Huber
  Dean MacFadden
Art Dept. Assoc. Managers Shelley Baugh
  Jong Cadelina
Art Director Trish Assip
MANUFACTURING
Executive Director,  
Manufacturing Greg Parnell
Production Director Pauline Schwarz
Production Manager Jennifer Mulroney
Production Coordinator Lisa Holland
Prepress Manager Craig Harry
Asst. Prepress Manager Sherrie Costa
Prepress Supervisor Sam Landry
INFORMATION SYSTEMS
Associate Director,  
Technology Mike Wing
Associate Director,
Prepress Troy Naragon
CIRCULATION
Assoc. Circulation Director Dena Spar
Marketing Director Janice Martin
Subscriber Services
fspu@neodata.com
ADVERTISING
Advertising Director Tom Catone
Off-Road Group
Sales Manager
Steve VonSeggern
714/939-2496
Advertising Sales Manager David Hamilton
805/489-8211
Advertising Sales
Representatives
Ryan Alderson, John Filipiak,
Patrick Lester, Thomas Schwab,
Jeff Thompson, Barry Young,
Advertising Sales Assistant Mary Ramirez
714/939-2441
New York Sales Office
National Sales Director Robert Hutchison
  212/716-8467 phone
  917/256-2254 fax
Detroit Sales Office
Maiorana &
Partners, {{{LTD}}}
Colleen Maiorana/
Jeff Brown
248/546-2222 phone
248/546-0019 fax
DIRECT MARKETING GROUP
Sales Director
Michael Kirby
714/939-2469
Advertising Sales
Representatives

Barbara Donker, Stephen Russ,
Jill Thompson
Advertising Sales Assistant
Jaimee Dedic
714/939-2577
MARKETING
Director of Marketing
David {{{M}}}. Cohen
SINGLE COPY SALES
Director, Single Copy Sales
Rich Baron
Senior Category Manager
Nick Singh
ADMINISTRATION
President & CEO
Craig L. Nickerson
EVP, Sales & Marketing
Thomas B. Ryan Jr.
VP, Group Publisher
Dave Withrow
VP, Consumer Marketing
Bobbi Gutman
VP, Production
Nick Elsener
VP, Primedia Digital
John W. Cobb III
PRIMEDIA CONSUMER MEDIA & MAGAZINE GROUP
President & CEO
David G. Ferm
Chief Operating Officer
Daniel E. Aks
EVP, Consumer Marketing
/Circulation
Steven Aster
Executive V.P.,
Editorial Director
Elizabeth Crow
SVP, Chief Financial Officer
Linda C. Jenkins
SVP, Mfg., Production
& Distribution
Kevin Mullan
SVP/CIO Info. Technology
Debra Robinson
SVP, Human Resources
Kenneth P. Slivken
VP, Consumer Marketing
David Ball
VP, Circulation Business
Development
Chuck Cordray
VP, Single Copy Sales
Thomas L. Fogarty
VP, Manufacturing Budgets
& Operations
Lilia Golia
VP, Business Development
Corinne Helman

Comments

Connect With Us

Newsletter Sign Up

Subscribe to the Magazine

Sponsored Content