In real estate, it's "location, location, location." In Baja it's "stickers, stickers, stickers." Baja local kids love 'em, and will snap 'em up as fast as you can pass 'em out. In general, the locals love off-road racing and are more than happy to help out whether you need to get un-stuck or need a jumpstart. Stickers are a welcomed way to say "thank you."