We weren't sure what to expect from the Greatest Car Show On Earth this year. After all, in the midst of the current economic downturn, the doomsday predictions had countless companies taking a sabbatical from the show, or just plain going belly up. We had heard rumors that the show was "50 percent smaller." Rather than listen to the industry buzz, we packed up our gear and made our yearly pilgrimage to Sin City to check out the latest automotive offering for ourselves.
Sure, it was smaller than in its peak years, but the 2009 Specialty Equipment Market Association (SEMA) show was every bit as SEMA as we have come to expect. From celebrities and killer rides to the just plain wackiness of it all, we found that SEMA '09 didn't disappoint.
We checked out the coolest products to stuff into the pages of Four Wheeler, saw some buzzworthy rides, and sniffed out new trends that are ready to burst onto the scene. One of these trends, which we have been following closely for a couple years now, is the overland camping movement. Just about every 4x4 on the show floor boasted some sort of rooftop shelter or setups for self-sufficiency for those extended stays in the backcountry. It's one trend we can definitely get behind.
Here are some of our favorite highlights from the show.