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2009 SEMA Show

Posted in Events on April 1, 2010 Comment (0)
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We weren't sure what to expect from the Greatest Car Show On Earth this year. After all, in the midst of the current economic downturn, the doomsday predictions had countless companies taking a sabbatical from the show, or just plain going belly up. We had heard rumors that the show was "50 percent smaller." Rather than listen to the industry buzz, we packed up our gear and made our yearly pilgrimage to Sin City to check out the latest automotive offering for ourselves.

Sure, it was smaller than in its peak years, but the 2009 Specialty Equipment Market Association (SEMA) show was every bit as SEMA as we have come to expect. From celebrities and killer rides to the just plain wackiness of it all, we found that SEMA '09 didn't disappoint.

Lower Forty, possibly the coolest Jeep we've ever driven, was on display in the Mopar booth. Being six months removed from our time behind the wheel in the sand dunes of Moab didn't do anything to diminish our love for this working concept.

We checked out the coolest products to stuff into the pages of Four Wheeler, saw some buzzworthy rides, and sniffed out new trends that are ready to burst onto the scene. One of these trends, which we have been following closely for a couple years now, is the overland camping movement. Just about every 4x4 on the show floor boasted some sort of rooftop shelter or setups for self-sufficiency for those extended stays in the backcountry. It's one trend we can definitely get behind.

Speaking of Lower Forty, Burnsville Off Road left its mark in the Teraflex booth, building for them a consumer version of the Lower Forty. Burnsville is serious about offering the parts, including the special hood/flares, so that any JK owner can build their JK as close to Lower Forty as possible. We'll try and get our hands on this special Jeep in a future issue.

Here are some of our favorite highlights from the show.

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