Moab: The Epicenter Of All Things Jeep
For more than 44 years now, the Red Rock 4-Wheelers have hosted the granddaddy of all 4x4 convergences: Moab Easter Jeep Safari. The weeklong gathering attracts enthusiasts from all over the country and even some from overseas. The venue consists of a medium-sized community nestled just south of the lazy Colorado River. Surrounded by what some consider to be the most beautiful and unique terrain on earth, Moab is truly like an emerald in the sand. Large sandstone bluffs give way to a lush verdant valley where approximately 5,000 Moabites reside year-round. On the week preceding Easter, there is a steady influx of four-wheel-drive enthusiasts who capitalize on vacation time while surrounding themselves by majestic red rock cliffs, spires, and arches. Most residents embrace the four-wheeling subculture while feasting on the economic stimulus they bring with them.
Four-wheel-drive business owners participate as well, indulging both the public and media at a two-day trade show where some of the hottest products in the industry are seen first. Chrysler's Jeep brand embraces the weeklong event by setting up shop along Moab's busy main drag. There, they invite the public in for a rare preview of concept vehicles, Mopar accessories, and a handful of uniquely restyled Jeep vehicles. Each day provides patrons with ample opportunity to explore the vast trail systems surrounding Moab. Whether you are looking for a scenic two-track for a family picnic or a challenging boulder field to test your rock buggy, Moab has it all.