Jeep Beach is an event put on every year in Daytona Beach, Florida, by the Mid Florida Jeep Club. The title sponsors that help make it all possible are Rugged Ridge and BF Goodrich. Rugged Ridge has been telling us what fun the event is for years, but from the pictures and information we’ve seen, we haven’t been all that convinced. This year, the company finally wore us down and we went out to Jeep Beach for the first time—now we wish we had gone to the event sooner.
From the pictures you can see it isn’t another Moab Easter Jeep Safari or a Tierra Del Sol Desert Safari and…well, it isn’t. But that doesn’t mean it isn’t a lot of fun in its own right, and the growing number of participants every year bears that out. The 2013 event marked the 10th anniversary of the five-day Jeep Beach gathering, which is held towards the end of April. It all started on Wednesday night with a kickoff party and was nonstop fun until the parade and pool party on Sunday. Thursday featured a Scavenger Hunt where you needed to find items and landmarks and shoot a picture of yourself at the backdrop. The pictures then got entered for a drawing at that night’s Cruise-In. Friday was registration day and a small vendor show at the host hotel where participants could meet some of the key players behind some of the industry’s coolest parts and Jeeps. Saturday was a full day with a much bigger vendor show, a Show-n-Shine, and an Obstacle Course, all in the infield of the motor speedway while NASCAR cars ran practice laps around the course. There was also a raffle Saturday afternoon, and Sunday started off bright and early with a massive Jeep parade along a couple of miles of Daytona Beach, followed by a pool party.
Unlike many of the other events we attend, this one has a strict Jeep-only policy that makes it that much better for us at a Jeep-only magazine. If you’ve got a Jeep and don’t mind the drive down there, you might want to check out next year’s event. Dates are still pending as of press time, but look at jeepbeach.com for updates after checking out just some of the fun that was had this year.