If you've never been to SEMA (Specialty Equipment Market Association), dedicated to the automotive aftermarket, let us just tell you that it is probably the greatest show on earth, but one that most of us can only handle once a year (physically and perhaps mentally). It isn't open to the public, but it takes up the entire Las Vegas Convention Center, seems to get bigger every year, and has more entertainment available within its boundaries than three California Adventure parks put together. In fact, there's more of, well, everything! More suspensions, cams, and digital controllers, more girls with more cleavage, more schmoozing, more big dinners, tire kickers, more friends, media, more junk, and more pseudo celebrities than anything we've ever attended. And if you stay the entire week, your feet will hate you for a month, you'll have to lose the 15 pounds you gain, and your liver will be that much worse off. Sounds like fun, huh?
Does this mean we love going? Not necessarily, but we'd never miss it because we'd never give up the chance to make the contacts we do or see the stuff we see. It's just part of life for us...sort of like going to the dentist. And though there is a ton of cool stuff, there's also a ton of, well, other stuff. We figured we'd show you a little of each, and you can make the call.