For 1973, International Harvester brought a new concept to light and called it the Wagonmaster. Essentially it was a 1⁄2- or 3⁄4-ton four-door Travelall SUV with the top shortened and a bulkhead placed behind the rear seat to make a short pickup bed. Tom Thayer’s masterful ’73 1110 Wagonmaster restoration is a topnotch example of the breed and won several awards at the show. The initial idea of the Wagonmaster was that people could install a fifth wheel and have a more comfortable tow rig, but it was discovered that the fifth wheel idea wasn’t going to work well because you couldn’t put the hitch forward enough to have the weight over the axle. The marketing folks altered the campaign to highlight the Wagonmaster as a family pickup. It was offered for the ’73 and ’74 model years. In 1975 IH quit building trucks in an effort to consolidate and bolster a company that was teetering financially.