Another sign of a stronger aftermarket is increased altruism. Unfortunately, many companies are personally connected to various charities, having employees and/or relatives who suffer.
At SEMA 2013, cancer awareness was higher-profile than in previous years. Momentum from October Breast Cancer Awareness Month carried into November. Many male SEMA attendees were also participating in Movember: not shaving throughout November to support prostate and testicular cancer.
Here are a few relevant promotions at SEMA 2013.
Pink Superwinch Auction
A “breast cancer pink” version of the Superwinch Talon 9.5i will be auctioned off on Ebay. All proceeds will go to Men Against Breast Cancer, a nonprofit organization designed to provide targeted support services that educate and empower men to be effective caregivers when cancer strikes.
Information: www.menagainstbreastcancer.org, www.superwinch.com/c/off-road
Proform Pink Crate Engine
Chevrolet Performance and Proform Parts teamed up on a pink ZZ383 425-HP stroker motor giveaway to benefit Susan G. Komen and the Michigan Cancer Center. Other industry partners include Pep Boys, which is the exclusive retailer for a limited-edition pink Chevy small-block dress-up kit.
Information: PinkEngineGiveaway.com, firstname.lastname@example.org
Longhaul Pete Raffle For Cancer
Eldon Jaeger Trucking in Iowa built a custom Peterbilt in memory of cancer victim Brenda Jaeger Heiderscheit. This 2000 Peterbilt 379 is being raffled off to benefit the American Cancer Society. It displays the 29 ribbons that represent each kind of cancer. Raffle tickets are on sale through May 3, 2014.
Addiction Offroad in San Antonio outfitted their F-150 FX4 with breast-cancer pink accessories to raise awareness via this high-profile Ford. Iron Cross Automotive is one of the sponsors.
Although it wasn’t packaged as a cancer-awareness build, this JK by Skyjacker’s Latin American distributor inadvertently served the purpose. It promoted an Instagram competition in Spanish, which some gringos misinterpreted as a breast-cancer call to action, based on the Jeep’s pink accessories.