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Jeep Beach 2015: Video & A Huge Photo Gallery From The Largest Five-Day Jeep-Only Event In The Southeast

Posted in Events on May 28, 2015
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Who puts a Jeep event in the infield of the Daytona International Speedway? Geniuses, that’s who. And those geniuses are the members of the Mid Florida Jeep Club. It’s a brilliant move because it’s one of the things that makes the enormous Jeep Beach event so unique and popular. After all, what other Jeep-only event is held on the infield of a legendary, world-famous racetrack that hosts NASCAR’s largest race, the Daytona 500, and where Jeep Beach participants are serenaded almost the entire time by screaming Richard Petty Driving Experience stock cars that are traveling north of a buck-fifty?

The obstacle course contained a variety of fun challenges for every driver skill level. Some were deceptively challenging, like this collection of strategically-placed rocks.

Jeep Beach is an annual event that was conceived by the visitor’s bureau of Daytona Beach, Florida, in 2003. Milli Rice, Mid Florida Jeep Club secretary and director of Jeep Beach 2015, told us that back in the event’s early days it was held at a city park. The Mid Florida Jeep Club eventually took over the event and through the years it has shown unprecedented growth. In 2009, Jeep Beach partnered with the Daytona International Speedway and that set the stage for how the event is today.

But the event is called Jeep Beach. What’s up with that if it’s at a speedway? Good question. The answer is that for many years Jeep Beach included activities on the sand of Daytona Beach. For 2015 there were no formal Jeep Beach-sponsored events on the Beach, but the name of the event remains the same.

The Mid Florida Jeep Club custom-designed the obstacle course to offer a way to get in the dirt even though the event was held on the infield of a speedway.

So what is Jeep Beach? Well, for 2015 the five-day event included a gigantic vendor show with over 140 vendors pre-registered. There was also a scavenger hunt and a huge obstacle course, which actually consisted of numerous man-made obstacles designed to appeal to every skill level. There was also a massive Jeep show and a monster raffle. A word about the raffle: it’s legendary due to the number of items and the generosity of the donating companies. And speaking of generosity, the Mid Florida Jeep Club donates all of the profits from the event after bills to national and local charities. That number totaled $165,000 in 2014. The club members are generous with their time as well and all of the members working at the event are volunteers.

Jeep Beach concluded the 2015 event with a Guinness World Record attempt for Longest Jeep Parade. And the record was set! A total of 1,846 Jeeps took part in the parade, which happened on the racetrack at the Daytona International Speedway.

Right about now you’re probably wanting to be a part of Jeep Beach, and you can learn more about next year’s event by visiting

The infield of the Daytona International Speedway was transformed into a beautiful mass of Jeep-centric insanity that included approximately 140 aftermarket vendors, a massive obstacle course, and thousands of Jeep vehicles.
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Jeep clothing is hot and one of the vendors at Jeep Beach catered to the ladies. Southerndoe ( is the company’s name and the Creative Director/Owner Kristen Ostow is pictured on the right.
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There were a few FSJs at Jeep Beach and this one was one of the most unique. It had a complete shower system installed including a water holding tank and pump.
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Robbie Gronbach’s ’98 XJ caught our eye. This incredible example of a well-built Cherokee sports an ATK 4.7L V-8 engine, AW4 automatic transmission, Rubicon T-case, ARB-equipped 8.8-inch rear axle, beefed and ARB-equipped Dana 30 front axle, 4.56 gears, hydro-assist steering, custom four-link rear suspension with coil springs, custom three-link front suspension, and owner-fabbed bumpers, rocker protection, and tire carrier.
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Jim Kaplan says his ’60 FC150 is almost all original. It’s powered by the factory 134ci Four.
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