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2016 Off-Road Expo: Breaking Records In SoCal

Posted in Events on December 14, 2016
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Photographers: Ken Brubaker

For years, fans of the off-road lifestyle have flocked to Pomona, California, to attend the annual Lucas Oil Off-Road Expo. The 2016 event was the biggest yet, with more than 70,000 spectators coming through the gates to check out nearly 400 exhibiting vendors.

The show expanded over 10 acres of the Pomona Fairplex with both indoor and outdoor displays and show vehicles. Hundreds of trucks, Jeeps, and UTVs were spread everywhere the eye could see. Vendors had displays loaded up with hot products so potential buyers could touch and feel them as well as get product information from the companies directly.

The crowd was relentless and kept exhibitors busy all weekend long. A wide range of vehicles and products were on display for all to see.

Throughout the expansive show, there were many demo areas that had fans glued to the action. Pro 2, Pro Lite and Kart racing was a constant showstopper, filling the air with the sweet sounds of horsepower, the smell of race fuel and tire smoke. Jeepers also got their wish with an off-road course set up by Rubicon Express where some Jeep Wrangler Unlimiteds, decked out with the best gear, were giving rides over boulders and other obstacles.

Industry legends were on hand in multiple booths through the weekend. BJ Baldwin, Ivan “Iron Man” Stewart, Brian Deegan, Walker Evans and Rob MacCachren were some of the big-league names that signed autographs and took photos with fans.

The producers of Off-Road Expo are stepping things up a few more notches going into the 2017 show season, with a Spring Edition Off-Road Expo held in March at the Scottsdale, Arizona, WestWorld and the event in Pomona is expected to be even bigger. Be sure to hit up at least one of the shows to get your fix of everything we love about trucks and off-road.

Fabtech brought out their ’15 F-150 that is completely decked out, and it almost always had fans crowded around it.
The Gen-Right booth was constantly packed. The company had multiple Jeeps set out to display many of its products.
Did you buy a regular Ford F-150 instead of a Raptor and kind of regret it now? It’s going to be OK. This truck is an example of a do-it-yourself Raptor.
In addition to late-model trucks and Jeeps displayed in many of the booths, there were also many vintage 4x4s like this well-built Bronco.
ANZO brought out this decked out F-150 and twisted it up to show that it’s not just a Jeep thing.
Not every rig at the Expo was spit-shined and polished. This International Scout and a few others had definite signs of functional use and weren’t just show queens.
Trucks, SUVs, and Jeeps of all sorts were on display at the Off-Road Expo.
Toyotas have a long-standing history in the off-road world, and the late-model Tundra falls right in line with its predecessors. We’re seeing more and more modified Tundras, and Off-Road Expo was no exception.
Fiberwerx brought out this incredible Kibbetech-built Ram. The Off-Road Expo offered something for every discipline of off-roading, but there was also a healthy contingent of desert-centric vehicles.
The Chevy Colorado is gaining some serious momentum in the truck world. Several were throughout the show with new goodies on them.
A Land Rover pickup is bound to draw attention, no matter where it is. Hanging out in the Grid Off-Road Wheels booth, this Rover was built with amazing attention to detail.
The Jeeps cruising around the obstacle course got lots of spectators and takers on free rides. They certainly didn’t use any pint-sized pebbles when the course was built.
Many new products were on display at Off-Road Expo, like K&N’s cold-air intake system for the 3.6L ’12-’16 Jeep JK. Maxxis Tire and EVO Manufacturing were also some of the many companies that unveiled new products.
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