You probably know what the Specialty Equipment Market Association show is, but in case you don’t, here’s a brief overview: The four-day show, known simply as SEMA to most, is a gargantuan annual event that takes place in Las Vegas, Nevada. It’s an automotive event that showcases aftermarket parts and accessories, and it’s not open to the general public, only to those in the industry.
We always show up early to SEMA to stalk the goings-on and get an advance look at what’s in store. During the set-up days things appear chaotic as machinery zips around the Las Vegas Convention Center, rolled up carpet is laid flat, special lighting is hung, booths are constructed, and 4x4s are placed in position. And speaking of 4x4s, one of the show’s big draws are the scores of modified 4x4 trucks and SUVs.
As we ambled around during the set-up days for the 2017 SEMA Show we took lots of photos so you can have an advance look how the show. In some cases there are ladders, boxes, and other stuff scattered about, but this is just what it looks like during show setup. This gallery of images also offers a glimpse of some of the 4x4s in the show, and we’ll be highlighting a few of them as the week progresses.
So kick back and get a behind-the-scenes look at the 2017 SEMA Show!