For the most part I enjoy my position as editor of OFF-ROAD magazine. I also think the growth of the magazine over the last three years speaks for itself. With perseverance, a great team, and a lot of hard work, OFF-ROAD magazine has earned respect and credibility among our readers and industry people alike. The comments I receive are how the magazine has never looked as good, or that the tech is strong and informative.
Just like every new year, our mission for 2003 is to improve over the last. So in 2003, you can count on us being ahead of the latest trends, more in-depth tech articles, specifically themed issues, crazy big Ford Super Dutys, Chevy HDs on massive rubber, and, of course, our razor-sharp photography featuring high-flyin' prerunners, race trucks, desert racing, trail rides, and rockcrawling events. So as not to let to much out of the bag, well have few tricks up our sleeves as well. But one thing you can count on is that we'll try our hardest to bring you a fresh product every month.
As we continue to carve out our niche with in the off-road community, don't be fooled by the competition imitating our formula. We have worked hard for our readership.
What makes OFF-ROAD different than our competition is the passion and knowledge the staff has. We don't promote used parts; we do support our advertisers who build innovative products that make backcountry 'wheeling better than ever.
Just like any sport or pastime, off-roaders need to support the companies that are the innovators. The companies that aren't afraid to take chances on new technologies to improve performance. The truth is, over the last three years, the off-road aftermarket has flourished: suspension lift kits work better than ever, engine upgrades offer fine-tuned power and gears, and locker axles have gotten so specific.
However, the biggest contributor to my point has to be shock technology, bypass shocks, coilover shocks, and better-tuned and adjustable steel body shocks. This has affected every aspect of off-roading, from rockcrawlers to Super Dutys with Bilstien, King, Sway-A-Way,and Fox shocks bolted to them. Most of this shock technology has come from desert racing, with thousands of hours of vigorous testing.
So the bottom line here is we have the opportunity to build up our off-roaders with the best technology that's available. Every niche of off-road has become so specific that educating our readers is our main goal - improving your off-road vehicle's prowess, whether on the trail, in the sand, or in the mud. You see, with hard work, there is always a reward. Thanks for supporting OFF-ROAD magazine, and if there is something you'd like to see in the magazine, let us know.