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Cummins Diesel Engine - Off-Road Insider

Posted September 1, 2003

Dodge Commemorates One-Millionth Cummins-Powered Dodge Ram

Recently, the one-millionth Cummins diesel engine built for the Dodge Ram Heavy Duty was shipped from Cummins' Columbus, Indiana, factory. To commemorate the milestone, Dodge will hand off the keys to its one-millionth Cummins diesel-powered Ram to a lucky sweepstakes winner later this year

"The one-millionth Cummins-powered Ram is the result of a very successful partnership. With the help of the Cummins team, we have redefined the meaning of tough trucks and set new standards for capability in the heavy-duty pickup segment," added Darryl Jackson. "Dodge has the longest lasting lineup of pickups on the market, and the Cummins diesels are a big part of that."

Cummins has supplied Dodge with diesel engines since 1989 and has become the benchmark for diesel power in the heavy-duty segment. Since 1989, the exceptionally durable straight-six Cummins Turbo Diesel engine has increased its horsepower and torque ratings by 91 percent and 39 percent respectively, culminating in the current High Output Cummins Turbo Diesel, which delivers 305 hp and 555 lb-ft of torque. Fitted with the High Output Cummins Turbo Diesel, the Dodge Ram Heavy Duty features a class-leading gross combined vehicle weight rating (GCVW) of 23,000 pounds.

"We are thrilled to reach this milestone in our partnership with Dodge," said Joe Loughrey, Cummins executive vice president , Engine Business. "The Cummins/Dodge combination has proven that the market for diesel power not only exists but continues to grow in North America."

The specially badged one-millionth engine is destined for installation in a Dodge Ram Heavy Duty 3500 Quad Cab, which will be the grand prize in the Dodge Rodeo Sweepstakes and given away this December at the nationally televised Professional Rodeo Cowboys Association (PRCA) National Finals Rodeo in Las Vegas. Beginning this summer, the one-millionth Dodge Ram Cummins will be on display throughout the PRCA rodeo circuit. More than 20 million people attended the PRCA rodeo last year.

"We are very proud of Dodge's sponsorship of the PRCA," said Steven J. Hatchell, commissioner of the PRCA. "Dodge trucks and rodeo are a great combination, and the Dodge Rodeo Sweepstakes giveaway is just another benefit to the association. More than 170,000 people will attend the National Finals Rodeo in Las Vegas during the 10-day competition, and one lucky rodeo fan will soon be driving one of the toughest horse-haulers on the market, the Dodge Ram Heavy Duty."

Jeep Wrangler Rubicon:Vehicle Of Choice For Tomb Raider Lara Croft The Jeep brand and the virtual game heroine Lara Croft, played by Angelina Jolie, will be showing off their capabilities like never before as a customized Jeep Wrangler Rubicon and the world-renowned Tomb Raider team up for extreme adventure in the Paramount release, Lara Croft Tomb Raider: The Cradle of Life.

"We view Jeep as the perfect partner in this film because the brand's attributes are a natural fit with the Lara Croft character," said Lisa DiMarzio, senior vice president, Worldwide Marketing Partnerships, Paramount. "Lara embodies Jeep core values: authenticity, mastery, adventure, and freedom."

As part of the campaign, the Jeep brand is creating an original TV spot and print advertising that features Angelina Jolie as Lara Croft. The ads are part of a 360-degree integrated marketing campaign designed to be used in all levels of brand communication around this association.

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