Recently, the one-millionth Cummins diesel engine built for the Dodge Ram Heavy Duty was shipped from Cummins' Columbus, Indiana, factory. To commemorate the milestone, Dodge will hand off the keys to its one-millionth Cummins diesel-powered Ram to a lucky sweepstakes winner later this year
"The one-millionth Cummins-powered Ram is the result of a very successful partnership. With the help of the Cummins team, we have redefined the meaning of tough trucks and set new standards for capability in the heavy-duty pickup segment," added Darryl Jackson. "Dodge has the longest lasting lineup of pickups on the market, and the Cummins diesels are a big part of that."
Cummins has supplied Dodge with diesel engines since 1989 and has become the benchmark for diesel power in the heavy-duty segment. Since 1989, the exceptionally durable straight-six Cummins Turbo Diesel engine has increased its horsepower and torque ratings by 91 percent and 39 percent respectively, culminating in the current High Output Cummins Turbo Diesel, which delivers 305 hp and 555 lb-ft of torque. Fitted with the High Output Cummins Turbo Diesel, the Dodge Ram Heavy Duty features a class-leading gross combined vehicle weight rating (GCVW) of 23,000 pounds.
"We are thrilled to reach this milestone in our partnership with Dodge," said Joe Loughrey, Cummins executive vice president , Engine Business. "The Cummins/Dodge combination has proven that the market for diesel power not only exists but continues to grow in North America."
The specially badged one-millionth engine is destined for installation in a Dodge Ram Heavy Duty 3500 Quad Cab, which will be the grand prize in the Dodge Rodeo Sweepstakes and given away this December at the nationally televised Professional Rodeo Cowboys Association (PRCA) National Finals Rodeo in Las Vegas. Beginning this summer, the one-millionth Dodge Ram Cummins will be on display throughout the PRCA rodeo circuit. More than 20 million people attended the PRCA rodeo last year.
"We are very proud of Dodge's sponsorship of the PRCA," said Steven J. Hatchell, commissioner of the PRCA. "Dodge trucks and rodeo are a great combination, and the Dodge Rodeo Sweepstakes giveaway is just another benefit to the association. More than 170,000 people will attend the National Finals Rodeo in Las Vegas during the 10-day competition, and one lucky rodeo fan will soon be driving one of the toughest horse-haulers on the market, the Dodge Ram Heavy Duty."
Jeep Wrangler Rubicon:Vehicle Of Choice For Tomb Raider Lara Croft The Jeep brand and the virtual game heroine Lara Croft, played by Angelina Jolie, will be showing off their capabilities like never before as a customized Jeep Wrangler Rubicon and the world-renowned Tomb Raider team up for extreme adventure in the Paramount release, Lara Croft Tomb Raider: The Cradle of Life.
"We view Jeep as the perfect partner in this film because the brand's attributes are a natural fit with the Lara Croft character," said Lisa DiMarzio, senior vice president, Worldwide Marketing Partnerships, Paramount. "Lara embodies Jeep core values: authenticity, mastery, adventure, and freedom."
As part of the campaign, the Jeep brand is creating an original TV spot and print advertising that features Angelina Jolie as Lara Croft. The ads are part of a 360-degree integrated marketing campaign designed to be used in all levels of brand communication around this association.
The Chrysler Group's Jeep Design Studio team, in collaboration with Kirk Petruccelli and Graham Kelly from the Paramount Lara Croft Tomb Raider: The Cradle of Life production team, designed and built the customized Jeep Wrangler Rubicon featured in the film.
"To create the vehicle, we took the ultimate off-road machine, a Jeep Wrangler Rubicon, and tailored it to fit what aristocratic Lady Lara Croft, would need to do her job as a tomb raider," said Trevor Creed, senior vice president, Product Design, Chrysler Group. "This specialized vehicle includes original Rubicon features, aftermarket components used by many off-road enthusiasts, and unique never-before-seen custom features."
Lara's unique vehicle (three were built for the film) boasts an array of functional modifications, such as a rollcage with grab bars, a skidplate with simulated HID lighting, and an interior with specially designed gauges, shifters, instrument panel, console, and door trim. The aftermarket components used to complete the Lara Croft's Jeep Wrangler Rubicon include Hanson Enterprises front and rear bumpers, Mickey Thompson 35 inch Baja Claw Radial tires, M/T Classic II wheels with bead locks, a Skyjacker 4-inch Double Flex suspension lift, a Warn winch, and Bushwacker riveted fender flares.
"Wrangler is the icon of the Jeep brand and continues to be the original go-anywhere, do-anything freedom machine that provides maximum versatility and performance," said Jeff Bell, vice president Jeep, Chrysler Group. "In the movie, this vehicle will be showcased in many rugged and extreme situations, highlighting key strengths of the brand in a new and exciting way. You'll see the Jeep driving 80 mph across harsh desert and jungle terrain without any difficulty. That's real Jeep 4x4 capability, and that's Jeep adventure."
To showcase Jeep vehicle capability and authenticity, the brand is creating 30- and 60-second ads that feature footage from the film as well as original footage in which Jolie appears as Lara Croft. The 30-second spot will run on national TV, and the 60-second spot will be shown in movie theaters.
Ford Motor Company Introduces New Blue Oval Logo To celebrate Ford Motor Company's second century of building motor vehicles, Ford will launch the centennial oval as the company's corporate identity.
The Ford oval, the primary symbol representing Ford Motor Company during much of the past 100 years, is being modernized into a centennial version that will be revealed this year on Ford's World Headquarters building for the centennial celebration.
"This action is far more than changing a sign on a building," said Jan Valentic, vice president, Global Marketing, Ford Motor Company. "The Ford oval is a powerful symbol, recognized the world over as an icon of the company that put the world on wheels. As we head into our next century, we want to make it very clear that it is the same symbol that will lead the industry on three simple tenets: great products, a strong business, and a better world."
The move to the centennial oval is a key component of the company's revitalization strategy. "As our product-led transformation has been gaining strength, we've been exclaiming 'the Blue Oval is back - and in a major way," said Valentic. "This is just one more way."
Ford has been America's favorite automotive brand since 1903, based on sales, and continues to rank among consumers as one of America's best brands, according to syndicated research.
Elements of the centennial oval are apparent through many evolutions of the company's logo since 1903. In 1909, the style of the word Ford, designed by C.H. Wills, an engineer and draftsman who came to Ford shortly after its incorporation, continues as part of today's logo.
"The oval is a memorable visual symbol that conjures up great images of the storied experiences people have had with their Ford vehicles," said Valentic. "Almost everyone around the world has been touched by the oval by owning a great car, riding in a friend's, singing about our great nameplate, or seeing Ford vehicles on the silver screen. Ford, the oval, is a thread in the fabric of our culture."
General Motors Announces First Vehicles To Feature Displacement On Demand '05 Chevrolet TrailBlazer EXT, GMC Envoy XL, GMC Envoy XUV to use fuel-saving technology General Motors has announced that the '05 GMC Envoy XL, Envoy XUV, and Chevrolet TrailBlazer EXT will be the first vehicles to showcase its innovative Displacement on Demand fuel-saving technology. The announcement was made at a media briefing highlighting GM's short-term, midterm, and long-term advanced technologies that benefit the environment and GM's business.
Displacement on Demand will be a standard feature in the vehicles' optional Vortec 5300 V-8 engine. The more efficient engine will boost the fuel efficiency of these vehicles by about 8 percent (based on an EPA testing procedure).
In addition, GM previously announced it would introduce this technology as part of a new overhead-valve V-6 family of engines in some '06 midsize passenger cars. By 2008, more than two million vehicles with the V-8 and V-6 engines will feature Displacement on Demand.
Both customers and the environment will benefit from the engines' improved fuel economy. In addition, GM owners won't have to sacrifice superior engine performance and power to go farther on a tank of gas.
"Displacement on Demand will enhance fuel economy without compromising performance or the ability to carry heavy loads," said Sam Winegarden, GM Powertrain chief engineer of Vortec V-8 engines. "We will be able to deliver the same top-of-the-line performance with less effort and energy. That's the essence of efficiency."
Enabled by GM's powerful electronic powertrain controls, Displacement on Demand saves fuel by using only half of the engine's cylinders during most normal driving conditions. When loads are light, the control system automatically closes both intake and exhaust valves for half of the cylinders, cutting off their air and fuel supply. The valves are reopened to provide all-cylinder operation when the driver needs it for quick acceleration or for hauling heavy loads.
The V-8 engine always starts on eight cylinders, and in the case of the V-6 engine, six cylinders. But once the vehicle has accelerated to speed, the engine control module activates Displacement on Demand, providing improved fuel economy through a relatively inexpensive change in displacement to meet the vehicle load requirements.