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Easter Jeep Safari - In With The New -Tech

Posted in Features on September 1, 2004
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Over the last few years, the Easter Jeep Safari in Moab has become one of the premiere locations for the 4x4 aftermarket to unveil its new products. It makes sense after all: Where else will you find literally thousands of potential customers teeming in one location? The Safari also occurs during the first week of spring, when parts manufacturers have usually just emerged from the research and development stage and are eager to gain customer feedback on their new offerings.

After multiple days of hitting the trails, we made our way to the Spanish Trail arena, where countless parts manufacturers had assembled to show off their new wares. From wheels to bumpers and everything in between, the entire arena compound had transformed into a miniconvention, where 'wheeling enthusiasts walked around bug-eyed and smiling at the plethora of parts just waiting to be installed on their own vehicles. The above represents just a sampling of some of the cool new stuff we came across during our tour through the arena.

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