4X4 Truck Parts - Day In And Day Out - 4WordPosted in Features on July 1, 2005 Comment (0)
Before taking the position as the new editor of 4Wheel Drive & Sport Utility, my predecessor warned me that my editorial would be the toughest part of the magazine I would have to write. The more I thought about it, the more it started to unnerve me. After all, I now stand in the footsteps of some pretty cool cats. My column, views, and opinions are supposed to make profound statements about the state of four-wheeling and vehicle technology - where it's headed, what we've learned, what mistakes have been made, and how we're going to correct them.
This column is supposed to be creative and intriguing; I'm supposed to wow you with my empirical wisdom, knowledge, and technical skills. Day in and day out for the past couple of weeks, I have been racking my brain against the inside of my thick skull, wondering how to get this particular job done. I had some grand ideas, but they faded in and out as quickly as I found them. Sitting down at my desk to write the 4Word was like trying to get Tammy Faye Baker to wipe her mascara off.
Some call it writer's block, and we all get it. Though some of the supposed tough guys in publishing will never admit to it, it's a fact of journalism. I was mentally pacing back and forth in my chair. I had visions of running out the door to escape my newfound column and hitting the trails behind my remote sanctuary of a home, minus one important responsibility. But then, how would I explain the missing column to the suit-like-characters walking the halls of my office building? Then I caught myself. "Wait a minute. I have the answer to this dilemma. Its sitting here right in front of me."
How do I give you what you're looking for? It's easy. Turn the pages of 4Wheel Drive & Sport Utility and you will find some of the things I was so unsettled about writing. To some of us, magazines are a release from the grind of day-to-day life. We thumb through the publications to get new ideas, to travel places we might never get the chance to visit, to expand our knowledge, and to keep ourselves abreast of the latest gizmos, widgets, and technology.
Where will you be traveling this month? To distant and remote trails. What will you learn? Some cool and custom automotive tech. Where are you headed? On expedition, in this issue and every one to follow. What mistakes are we going to make? Hopefully, none.
Now that I'm relaxed and have done my duty, it's time to hit the trails. If you are stuck behind a desk, stomping the floors of a shop, or passing the time doing much of nothing, this issue should help get you through whatever pain you are suffering.
So, what have I told you here today? Pretty much nothing, but don't worry. It will get better. As always, it's been a pleasure. The staff here at 4WD sincerely appreciates your support of the magazine.
If you would like to give me a piece of your mind, have a suggestion, or would just like to say hello, kevin.mcnulty@ primedia.com.