Is There More to Life Than Dirt?
"There's a motocross lifestyle, a surfing lifestyle, a skateboard lifestyle. I see off-roading in trucks that way. It's more than just a sport. It's a whole scene. It's a lifestyle."
Such are Travis Siflinger's words of declaration. Travis decided it was time to put an exclamation point on the off-road lifestyle by creating a company that captured its essence. That company is Dirt Alliance.
Under a microscope, off-roaders tend to be individualistic. We don't follow the crowd, because the crowd stays on the pavement. The crowd's definition of sport is culled from athletic activities that end with the word "ball." We might dabble in ball sports and realize that the pavement is a necessity of modern wheeled travel. Just the same, in the end we want the dirt, and we want to experience it on our own terms. Dirt Alliance wants off-roading to be seen as a lifestyle but realizes we don't want to appear as clones or drones.
As for the stealthy black Explorer on these pages, "I wanted to do something a little different," Travis explains. "Not everyone builds an Explorer, but it's a great off-road truck. It's got plenty of power, room for more than just two people, a sunroof, and leather seating."
The Dirt Alliance flagship wears several hats, serving as everyday transportation, hauling merchandise to shows and events, and being a weekend machine.
The Explorer was factory-equipped with a 5.0 V8 and ample seating but was sorely lacking the off-road speed equipment needed to traverse desert and dune. Enter Nate Hanson of Blitzkrieg Motorsports. We'd seen Nate's bright orange '72 Blazer multiple times at Rialto Off-Road Raceway and at the SoCal Stadium Grand Prix last year. Close inspection of the big Bow Tie revealed that Nate had ditched the front leaf packs on the four-by and replaced them with a King-shocked radius-arm-and-coilover suspension. Hanson subsequently tied the Blazer's chassis and suspension together with a cleanly built rollcage. Nate applied his truck-building talents to the Dirt Alliance Explorer with a quartet of custom A-arms up front and a long-travel cantilever shock setup out back. Blitzkrieg's work gave the Explorer the weaponry it needed to be a contender in the dirt.
Soooo... what's the Dirt Alliance all about? Travis's vision includes a team of trucks and their drivers, including Ray Butcher, Nick Brion, James Holguin, and Tim Shedarowich. T-shirts, stickers, and events round out the rest - think short-course truck demos, music, and food. Dirt Alliance also has a full-length DVD soon to be released.
Is off-roading a lifestyle? We think so. The off-road industry manufactures and sells billions of dollars' worth of products every year. From the Baja 1000 to Easter Jeep Safari to club-organized trail runs to a single truck making tracks in the fading light of a Mojave afternoon, people are taking to the dirt more and more. It's time to join the Alliance.