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4Word - Editorial

Posted in Features on October 1, 2007
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This month I would like to unofficially quiz you to find out more about you, the readers, and what you think of 4 Wheel Drive & Sport Utility Magazine. It's been a few years since my last reader survey, so I think it's time to update my files. This is not a marketing scam - I am not looking for your contact information so I can nail you with junk mail. However, if you do decide to include your contact information, the first 150 respondents will receive a handsome 4 Wheel Drive & Sport Utility Magazine license-plate frame. All other respondents will receive 4WD&SU stickers.

Answers the questions below via e-mail (you may e-mail me for a Word document to fill out - your e-mail address will not go beyond my desktop or assistant's desk), or you can write your answers on the lines provided and snail-mail them to: 4 Wheel Drive & Sport Utility Magazine Survey, 2400 E. Katella Ave., Ste. 700, Anaheim, CA 92806.

Male or female? Single or married?

How old are you? Do you have children?

What is your occupation?

What is your education level?

What is your household's approximate income?

What kind of vehicles, 4x4 or otherwise, do you own?

Do you own a home computer?

In what city and state/province do you live?

Do you own or rent your home?

Do you make Internet purchases?

What is your automotive mechanical experience?

Do you bolt on, weld, fabricate, or pay someone to complete your repairs and buildups?

What modifications have you made to your vehicle(s) in the last 12 months?

Approximately how much money have you spent on vehicle modifications in the last 12 months?

Approximately how much do you plan to spend on vehicle modifications in the next 12 months?

Are you interested in step-by-step technical articles?

What types of maintenance do you perform on your vehicle?

What types of maintenance do you pay for?

What kind of automotive parts have you purchased in the last 12 months?

How often do you get out on the trail?

Do you go off-road solely for wheeling, or does your vehicle take you off-road to undertake another sport/activity?

How challenging do you like your trails?

What other outdoor activities do you participate in?

Where do you stand on land rights and land-use issues?

Do you help clean up or maintain trails?

What do you like and dislike about 4 Wheel Drive & Sport Utility Magazine?

What would you like to see more of in the magazine?

Are we covering all aspects of the sport?

Besides automotive and four-wheel-drive magazines, what other types of magazines and books do you enjoy reading?

Is there anything at all you would like to tell me other than what I have asked?Happy Trails,kevin.mcnulty@sourceinterlink.com

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