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Pro Comp Jeep JK Kit - Moab Invasion

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Robin Stover | Writer
Posted May 1, 2008

We Join Industry Mainstays For A Top-Secret Test Session

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  • Not that we needed to see it to believe it, but when Pro Comp's marketing manager Mark Mathews demonstrated the departure angle of the new Smittybilt JK rear bumper, we were quick to snap some great photos as proof.

Pro Comp Suspension, along with Pro Comp Tires and Smittybilt, each agreed that an early-December test session was in order to generate photography for upcoming marketing brochures. Each had a beautifully prepped SEMA JK to play with. Lucky for us, we got an early tip-off about the trip and subsequently weaseled our way onto the invite list. The outing was masterminded by Pro Comp Tires' day-to-day operations manager, Chris Bolger.

Aside from photography, the purpose of the trip was to provide each companies' R&D department with some real-world feedback on new products. Our venue: beautiful Moab, Utah. We packed our bags for the tag-along trip of a lifetime. Who wouldn't want to hit the trail with some of the biggest names in the business to better understand the methodology behind the products they build? From start to finish, the trip was awesome.

Snowcapped mountains made for a stunning backdrop while the region's normally unpredictable weather cooperated with us. A completely deserted trail system provided a plethora of opportunities to test and photograph the latest product offerings from each brand. We took home a newfound respect for Pro Comp Tires and Smittybilt, a further reinforced opinion about Pro Comp's tag line, "Suspension systems that work," and a whole new understanding about the direction of each business.

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Sources

Pro Comp Suspension
Chula Vista , CA 91914
619-216-1444
www.explorerprocomp.com
Smittybilt
Compton, CA 90220
888-717-5797
www.smittybilt.com
Pro Comp Tires
866-232-0665
www.procomptires.com
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