Off-Road Rant - Editorial - September 2010Posted in Features on September 1, 2010 Comment (0)
If you could buy an old-style truck brand new off a dealer lot instead of a current body style truck, would you do it? When you went to purchase your next ride, would you rather drive off in some old iron that was available 30 years ago?
While many of us might jump at the idea screaming, "Yes! Give us a truck made the way trucks used to be built!" we have to remember that trucks evolved partially because consumers asked for them to. The majority of consumers wanted things like cushy interior, electronic engine controls, and seat heaters. It wasn't just our government mandating better safety, emissions, and fuel economy standards that made trucks what they are today.
At the age of 33, I lie somewhere in the middle. While I still want to hold onto that diehard attitude that would have me drive a topless Blazer without a heater through a snowstorm, I must admit that the cushy interior, acoustic insulation, built-in back massagers, and GPS are starting to look mighty nice. Of course, new trucks have nothing on old trucks for style and good looks (just one man's opinion), but maybe a little style can be sometimes sacrificed for the conveniences of a new ride.
I want to know what you have to think. Write into OFF-ROAD magazine and tell me what you'd rather be driving. Does an old truck, in perfect condition, sound like a better choice to you, or does a brand new 2010 truck sound like the better way to go? Give us some reasons why you'd rather have one or the other, and tell us what your dream truck would be. We'll publish the best five letters, and give out some swag as well. The best letter will dictate what type of project vehicle we build next.
Letters can be emailed to email@example.com or sent snail mail to:
Attn: What I Want To Drive
1733 Alton Parkway, Ste 100
Irvine, CA 92606
This month, we got together to take a look at five new tires that will all be available by the time you read this. Jordan May has also gone a step further and taken some time to figure out if aggressive tires are a good idea or bad idea on 2WD trucks. Winches were also a popular topic this month, as we got our first chance with a 20,000-pound winch and figured out how to put a winch on the front of a prerunner without adding a bunch of weight.
And Kevin Blumer spent some time in political circles this month to find out why the California Air Resource Board is stonewalling the aftermarket auto parts industry. Check out Page 64 to see what's happening with your modified parts.