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December 2007 4x Forward - Future Changes

Posted in Features on December 1, 2007
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Whether you're ready or not, changes are happening at 4-Wheel & Off-Road. Not that change is a bad thing; in fact that's the only thing that is constant in this world. Even if you think that some of us are grumpy old guysthat don't like change, you'll find that you couldn't be further from the truth. We don't necessarily like change just for the sake of change, but when it comes to being new, fresh, vibrant, and exciting, that's where we'll be found. You probably noticed our Web site,, has a much better look and has been updated and made much easier to use and navigate with new blogs, forums, and features. We still have much more to do on the Web, and you'll be seeing more stories and Web-only content as well. We still have a lot more work to do to it though, so bear with us during our growing pains.

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For the magazine itself, you'll just have to wait and see what we have in store for you, but suffice to say we think it will follow the same idea of fresh, new, exciting, and vibrant. We always try not only to be better, but to be the absolute best 4x4 magazine around. Why would anyone strive to be No. 2? That makes no sense to us, so with a full staff and a bright future we are poised to show more and more of what you readers want. But don't fret; we won't be taking away any of the stuff you like. We'll simply have a wider variety of topics with more hard-hitting tech, event coverage, testing, fun stuff, and adventure that you appreciate.

Of course, we also have changed in the corporate world, as our parent company, Primedia, sold off the Enthusiast Group (which we are part of) to Source Interlink, which is a specialized distribution company. Source is new to our realm of publishing, but we think they are open-minded enough for us to show them the best ways to make a great magazine and a great Web site. Time will tell, of course, and there will probably be a few growing pains here as well, but we're excited about the new possibilities that the change can offer us and our readers. We figure that if we take some of the suits from the boardroom and show them how much fun they can have on the trail, maybe they will increase our budget so we can get to more events, have more pages in the magazine, and maybe have more events of our own that you can participate in. Ah, the world of dreaming!

So in the meantime, let us know what you like and what you don't like. If nothing else, that gives me an idea of how few people read the editorial. On the positive side, you may be responsible for good change in the magazine, and that's never a bad thing.

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