1977-2007 Anniversary Sponsor Ads - 30th Ad-niversaryPosted in Features on March 1, 2008
All Good Things, as they say, must come to an end, including our retrospective series about the 30-year history of this magazine. Over the past 12 issues we've shared lots of editorial highlights (and a few lowlights) produced by the men and women who have worked hard to bring you the best off-road magazine possible. To close our series, we thought we'd check out the other side of the house-the advertisers that paid the bills to make this whole magazine thing possible.
Like our writing and photography, 4x4-oriented advertising has changed a lot during the past three decades. As we went through our back issues, we felt the most interesting ads were from the earliest years. So what you see here is a trip back to the glory days of disco, bellbottoms, and gas crises: the late 1970s.