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1977-2007 Anniversary Sponsor Ads - 30th Ad-niversary

Posted in Features on March 1, 2008
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Let's not forget that Bob Chandler originally built Bigfoot to promote his Midwest Four Wheel Drive Center business.

All Good Things, as they say, must come to an end, including our retrospective series about the 30-year history of this magazine. Over the past 12 issues we've shared lots of editorial highlights (and a few lowlights) produced by the men and women who have worked hard to bring you the best off-road magazine possible. To close our series, we thought we'd check out the other side of the house-the advertisers that paid the bills to make this whole magazine thing possible.

Like our writing and photography, 4x4-oriented advertising has changed a lot during the past three decades. As we went through our back issues, we felt the most interesting ads were from the earliest years. So what you see here is a trip back to the glory days of disco, bellbottoms, and gas crises: the late 1970s.

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