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March 2008 4xForward Magazine Changes

Posted in Features on March 1, 2008
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If you haven't noticed, that may be a good thing. But if you have noticed, that's even better. I'm talking about the look and feel of this magazine and how we are making it better. This issue marks our first redesign in over three years and includes changes to font, type, layout, photos, style, and a bit of content. The idea is to have a more contemporary feeling without losing the basics that has held the magazine together for all these years. No, we aren't going whacko and feeding the frenzy of other magazines where the whole rag is changed and turned upside down. We're simply making it easier to read, easier to garner information, and easier to learn the world of 4-Wheel & Off-Road magazine.

We've done this sort of redesign many times over the past years, whether you're aware of it or not. It's all to keep up with the times and attitudes of our readership. We all change (even us old guys), but we wanted to change for the better, which is what we present to you in this first issue. Like it? Let us know. Don't like it? Let us know that too. We've opened up the layouts of the stories for a visual feast, which also means we've improved our photography with rich color and design. The writing style is also broken up a bit so some of the information is included in "quick-hits" style of sidebars for extra info and further explanations.

The idea is better reads, sharp photography, and more content, which will also be driven to our Web site. With fewer pages available in the print medium, we plan to load up our Web site (www.4wheeloffroad.com or www.4wor.com ) with all the extras we don't have room for. The concept is to make the Web site and magazine complementary, and we want you to avail yourself to both mediums for the most information. Not only that, but the interactive blogs and forums are being improved so it's easier to use and navigate our site, which makes for a better product. We also are integrating videos on the site, since they sure don't come across very well on the printed page. Make sure to check it out and see how you can get your vid clips posted up on our site for the rest of the four-wheeling community to enjoy.

Finally, you don't need to worry about the content radically changing from what we've always done. We won't become Tube Buggy Monthly, or Jeep & Hummer Only as some have suggested, nor will we just cover monster trucks or mud bogs at the exclusion of all else. The fact of the matter is that trail riding is our number one coverage because that's what most of you do, whether it is hard-core or a family style trail. Our mission is to cover the entire four-wheel scene, with all of those events, tech, racing, and travel thrown in for a well-rounded magazine with information you can't find anywhere else. Here's to the future!

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