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June 2010 InBox

Pickup Truck
Rick Péwé
| Four Wheeler Network Content Director
Posted June 1, 2010

GM Namby Pamby Trucks, Getting Into The Off-Road Business, & More!

We Were Wrong
Hey there, crew. I just wanted to start off by saying that I love this magazine and you do a great job. I noticed in your Apr. '10 issue, in "Wheel Bolt Patterns," that the tire and wheel chart incorrectly states a bolt pattern of 6-on-41/2 for '91-'09 Dodge Dakotas. Dodge actually switched over to a 5-on 51/2 in 2005 on those trucks. Keep up the great work!
Bruce Dirdin
Frostburg, MD

Yep, we blew it! That should have been '04 instead of '09. Good catch!

Really?
I tried to email your in box at 4wor@sorc.com, but I got the email back, so I'll try this. I got a good chuckle out of the "ask GM" article in your Apr. '10 issue (Nuts & Bolts). Me and a few people I know have the opinion that GM doesn't care what their customers want. I've driven Chevrolets most of my life. Between my wife and me, we drive three Chevys. My wife drives an '05 Silverado 3500 with a DuraMax. I drive a '98 Z71 for a work truck. I also have a '77 K1500 short-box Stepside powered by a 454.

If GM cared what their customers wanted, they would be building a rear-wheel-drive Impala by now. The reason they won't put a straight front axle or a manual transmission in a truck is the same reason there is no lever for the transfer case, and why they have heated seats and all the other whistles and buzzers: so women will buy them.
Dave R. Prouty
Mantorville, MN

Wow, you are so wrong on both counts! First, you used the wrong email address. It should be 4wheeloffroad@sorc.com. Second, since when are women the reason many trucks have IFS, automatics, and a knob for the transfer case? Sorry, I bet even your wife will admit that it's focus groups and marketing folks who craft questions like, "Would you like an extra cupholder?" instead of, "Do you want a real truck?" Don't blame the women for namby pamby trucks. It's your fault for buying them rather than demanding what's right.

How do I get into this business?
I don't know if this would be the proper department to direct this to, but I have a kind of personal question. I'm 23 years old and am currently in my last semester of college. I'm an avid Jeep enthusiast and am very interested in all things off-road. I guess my biggest question to you is what would be some productive steps toward a career in the off-road industry. Any and all information would be a fantastic help. If you can't give any suggestions but know of anyone that could, please forward my email along to as many people as you can. The more input the better. I seek your advice because you guys have an outstanding magazine and are a very prominent name in the off-road world. Thanks so much in advance.
Ryan Osteen
Cocoa, FL

I posed your question to the staff since your question is so broad. Here's what we came up with.

ALI MANSOUR WRITES: The off-road industry is similar to other major industries around the globe, as it has many avenues that you can go down. Whether your specialties are in sales, engineering, welding, writing, or website mastering, there are plenty of ways to make a decent living. My best advice is to find a role that makes you happy and still puts some change in your pocket. The off-road world is great, but for many that transition from enthusiast to fulltime 4x4 guru is a tough one to make. Don't be afraid to try a host of different positions. I have had my share of 4x jobs, and finding out what I didn't want to do put me that much closer to finding the job that was right for me. Best of luck.

DREW HARDIN ADDS: Network, network, network. Talk to your club buddies, your shop buddies, anyone involved in the industry/hobby to see what kinds of jobs are available in your area.

KEVIN MCNULTY SUGGESTS: Go to medical school!

TO WHICH FRED WILLIAMS RESPONDS: Go to medical school and spend your money on your truck and go wheeling every weekend!

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