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November 2011 4xForward

Posted in Features on November 1, 2011
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I swear I can’t make this stuff up. It’s not that I’m uncreative, but nobody would believe me if I tried to explain away a photo like this, so I won’t even try. What happens on the Ultimate Adventure stays on the Ultimate Adventure, except of course when it’s shown in our coverage like the fine photos in this issue.

Yes, that is Feature Editor Ali Mansour and Zone Offroad Products representative Carter Reed in full mullet attire on the side of a road somewhere in the wilds of Oklahoma. The picture doesn’t do justice to the event, or the boys. As with any inside joke, you had to be there.

What does all this have to do with the UA and four-wheeling? Simply put, the UA is an event for and by readers, and both these guys were just that before they got a job in this industry. Every one of us on staff came up through the ranks of regular wheeling with nary a clue that someday we would be part of the largest 4x4 magazine on the planet and also wheeling on the Ultimate Adventure. We never thought we’d see these mullet-heads dancing on the side of the road, either. But guess what: You can be there too! We are already taking applications for next year online, and next month we will print the application in the magazine.

Now in its 12th year, the UA constantly evolves to meet the want, needs, and challenges of the wheeling world we live in. It’s plenty of fun, but darn hard work too. It is basically a bunch of wheelers getting together and having fun wheeling.

This year we picked six readers to join us, from a very qualified dozen finalists, who we showed you on our website. We’ll do the same again next year, but remember, it isn’t a vote or a popularity contest, just a way for our readership to comment on what we have to offer. We know we picked a great crop this year, and are sad we couldn’t take everyone we called or even considered. But as we all know, the larger the group the slower the trip, and we only have a short week in the sun to get it done. Still, we like a lot of entries because there is more potential for a good cross-section of our readership. We love that diversity of people and vehicles on the trail, and want to show it off to the rest of the world.

So break out your keyboard right now and read the rules and regs of the UA, then sign up for the trip of a lifetime, with or without your hairpiece.

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