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Jeep Utility Wagon And Malibu Prototype

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This is the old and a contender for the new in 1959. It’s pretty clear that by 1959, the old Jeep Utility Wagon was pretty dated looking. Willys didn’t have the big budgets needed to bring a new model to market quickly like the big three, but the company worked its way from concept to Wagoneer in a bit over four years. The vehicle to the right is a prototype called the Malibu and it appeared in the early part of that development. The original monroney is gone, but at full list prices from the ’73 price book, that’s $6554.50 ($35,410 in 2013 dollars).