Land Rover Invading London to Celebrate Two Millionth DefenderPosted in Features on December 9, 2015
In the run up to the Bonhams auction of the two millionth Land Rover Series and Defender, the company is publicizing its off-roader by launching a celebratory “London takeover.” On December 16, Bonhams London will auction that milestone Defender, which was built through a special process by guests and VIPs at the Land Rover plant in Solihull, England. Proceeds from the auction will go to the Born Free Foundation, as well as the International Federation of Red Cross and Red Crescent Societies (IFRC).
The London takeover was announced in a fun video posted to Land Rover’s YouTube channel this week. Defenders and Land Rover Series SUVs can be seen crawling the streets of London, taking the form of “black cabs,” vintage Land Rover Series I, II, and III off roaders, ice cream vans, and special-edition Defenders. Even the first-ever Land Rover Series show car makes an appearance.
Additionally, little Land Rover Easter eggs are prevalent, including Defender-shaped cookies peddled by the Wilks Bros Bakery, named for the Land Rover’s creators. Our favorite tidbit of heritage is the Huey pub, a reference to the very first Land Rover Series I’s registration plate, which read “HUE 166.”
Devoted Land Rover fans and VIPs built “Defender 2,000,000” in Solihull in June. On the guest list for the build was Bear Grylls, a team from the Telegraph newspaper, and representatives from Born Free and IFRC. Defender 2,000,000 will be on display at Bonhams December 15 and 16 before hitting the auction block.
Source: Land Rover, Bonhams