Front-end protection is very important to me both on- and off-road. Living in Southern California, you need to drive with a certain amount of apprehension. People here are just plain crazy when they get behind the wheel. Having a stout front bumper gives you a little peace of mind. The 80-series Land Cruisers were built extremely well, but any vehicle can benefit from some additional front-end protection. I have always admired the design of the ARB bull bars. Their front bumper is a classic design of form following function. When ARB constructs each one of its bull bar bumpers, the company takes careful consideration of a number of factors to ensure it properly serves its purpose. Factors such as vehicle design, crush rate, airbag deployment, approach angles, accessory fitment, strength, weight, and aesthetics. I am personally amazed at how well this design adapts to so many different vehicles. No other bumper looks quite at home as this one does on the front of an 80-series Land Cruiser.