Technology advances quickly. To stay on top of the game your company must innovate and impress the consumer mob, especially in today's economy. We haven't seen a significant development in shock technology, until now. In case you missed them at the Off-Road Expo, Icon Vehicle Dynamics introduced its new Omega Series bypass shocks to the world, leaving many of us hungry for more. Most people upgrade to a bypass shock when the adjustability of a standard reservoir shock isn't enough. This is where Icon stepped up and showed us how its new shocks stand apart from the rest.