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Looking Back: Products and Trends Since 2000

Ford Raptor Offroad
Kevin Blumer | Writer
Posted September 1, 2012
Photographers: Jerrod Jones, Phil Howell, FAST, Courtesy of Bushwacker

Products and Trends Since Y2K

Sometimes the best way to see where you are is to see where you’ve been. The world is not the same place it was at the turn of the 21st century. The same goes for the off-road world. While some things in the off-road world are worse than they were, most have gotten better since the dawn of the year 2000.

In the spirit of self-assessment, we’ve put together a list (in no particular order) of 10 standout products and trends that have helped to shape the off-road world as we know it today. Some began before Y2K but have gained strength and prevalence as time has marched forward. Other items on this list simply didn’t exist prior to 12 years ago. Disclaimers and background dispensed with, here’s the list:


Off-Road Prowess Straight from the Dealer Lot

Enthusiasts have always and will always modify their vehicles to suit off-road needs, styles, and tastes. Even so, it’s better yet when the factories take notice and build what we like on the assembly line. The Ford Raptor (seen below), the Dodge Power Wagon, and the Jeep Wrangler Rubicon are proof that the OEMs can build awesome stuff when they’ve got their collective fingers on the pulse of the off-road world.



Bolt-on Long Travel

Unless you’re purchasing a Dodge Ram 2500 or 3500 HD 4x4 or Ford Super Duty 4x4, you’ve probably got A-arms under the front of your late-model truck. That means you’ve got limited suspension travel and suspect durability when your truck leaves the dealer lot. It doesn’t have to stay that way. Bolt-on long-travel suspension systems let you ditch the factory A-arms for replacements that are longer and stronger. Couple these with high-quality coilover and bypass shocks, and you’ve got something that’s genuinely ready for the dirt. Bolt-on long travel systems existed in Y2K, but there are more offerings today, more companies producing them, and the off-roading public has a better appreciation of their features and benefits. Most require some welding to install, for instance to install a shock hoop or bumpstop can, but heavy fabrication is seldom required.


Hardcore Axles, New Applications

The Ford 9-inch and the Dana 60 are time-honored hard hitters in the off-road world. New-school electronics using wheel speed sensors, and multi-link suspension requiring complex bracketry made axle swapping a tough proposition for newer vehicles, but the aftermarket has figured out clever ways to integrate time-honored axles and late-model vehicles. Your engine computer and suspension won’t know the difference, but you’ll hit the backcountry with extra confidence knowing your axles are up to the task.



LED Lights

LED bulbs have been around for a long, long time, but it wasn’t until the last few years that LED lighting has become bright enough to safely light up the night for off-roading. LEDs (Light Emitting Diodes) run cooler, use less power, and are more shock- and vibration-resistant than other types of off-road lights. The future is bright (pun intended) for LEDs.


Power Steps

One fact in the life of a truck owner is that trucks have more difficult ingress and egress than cars do. They’re taller. As truck owners, we don’t mind the extra effort to get in and out, but our friends, family, and significant others often do. Get rid of your truck for something lower? Never! Retracting steps fold down automatically when the doors are opened, and then retract up and out of sight when the doors close. Keep your truck and keep your friends and family happy all with one product.


Off-Roaders Get Politically Active

There are several forces that would like all of us to lose access to public land, even the established OHV areas and established trails that many of us enjoy. By our very nature, off-roaders are largely individualistic, but we’ve been forced to unify in order to preserve our off-roading opportunities. Participation and membership in off-road advocacy organizations is on the rise, and it’s making a difference. We think every off-roader should be a member of at least one off-road advocacy organization. After all, the trail you save might be your own.

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