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January 2010 Nuts & Bolts - Dodge Tech Questions

Dodge Power Wagons
Fred Williams
| Brand Manager, Petersen’s 4Wheel & Off Road
Posted January 1, 2010

Dodge Answers Your Dodge Questions!

This month's Nuts & Bolts is a bit different. Starting now and for the next few months, we'll be gathering up your tech questions and taking them to the people building the new 4x4s. We're starting with the Dodge, but send us your questions for GM, Toyota, Ford, Jeep, and other automakers because we'll be knocking on their doors next.

Since this first batch of questions was a little difficult to round up, we asked the Dodge/Mopar representatives a few of our own questions. Next month we need your questions, so send them to nuts@4wheeloffroad.com.

We thank all the Doge personnel for making great vehicles and taking the time to answer our questions.

Cummins Wagon?
Q - Why isn't the Power Wagon offered with a diesel?

A - Dodge responds: There is a number of reasons, but packaging was the most significant. The shear size and weight of the Cummins 6.7L diesel engine is just too much for what we wanted to accomplish with the Power Wagon application. It would have affected the capability.

4WOR responds: But we still want a diesel Power Wagon! And if we don't get it we'll kick and scream and make a terrible scene!

What's involved?
Q - What is involved in designing a new vehicle? For example, I always thought Dodge should offer a Cummins diesel-powered SUV, but something must have stood it the way. Was it buyer demand, or cost?

A - Dodge: In every case, the consumer dictates our future product. We collect mass amounts of data in an effort to create the "next big thing" or a vehicle that competes in a select segment. The Chrysler Pacifica (first crossover), the Dodge Grand Caravan (first minivan), the Chrysler 300C, and the Chrysler PT Cruiser are all examples of new ideas that came to market.

In recent years Jeep has built a couple diesel powered SUVs (the Jeep Liberty diesel and the Jeep Grand Cherokee diesel). As fuel economy becomes more of an issue, we look to technologies such as diesel-so keep your eye on us.

4WOR: Keep asking and demanding the type of trucks and 4x4s you want. They're listening.

Not my fault?
Q - If I buy a new Dodge Power Wagon, install a lift kit, and have problems with ball joints, steering joints, and front unit bearings, is it my fault for putting larger tires on the truck, or are these parts covered for this type of extreme use?

A - Dodge: The owner's manual is very specific when it comes to modifying your Chrysler, Jeep, or Dodge. Engineers spend countless hours developing a vehicle to operate in a certain manner with parts that are designed for that vehicle. If you make modifications, you change the way some parts function, which leaves you with the responsibility for any damage and a voided warranty.

4WOR: Trespass at your own risk!

Tough Trucks for Tough times
Q - If in today's economic times of fuel economy, emissions, and renewable energy sources, why not continue the small diesel program and offer the small Cummins motor in a 1/2-ton Ram with optional provisions on running the motor on veggie oil? Would it not be socially responsible to inform the general public of the true advantages of diesel engines that the rest of the world already seems to know about?

A - Dodge: We continue to explore all types of propulsion options for not only the Dodge Ram 1500 but all our vehicles. Given the current economic climate, we continue to evaluate the light-duty diesel engine program. And now with our relationship with Fiat, there are may other propulsion options we may be able to utilize in the future.

4WOR: More good hints, and hopefully Dodge doesn't lose any of its 4x4 capability in this Fiat relationship.

Factory Custom?
Q - I like flat paint colors. Is there a reason why every new car has glossy paint? Also, is it possible to order a truck in a custom color, or do I have to get that done after I buy it? I know it may cost extra, but I wonder if I can have it painted a special color from the factory.

A - Dodge: It would be too expensive to design, test, and process a one-off paint job for a single vehicle. Our manufacturing facilities are set up for economies of scale; they are designed to assemble and paint hundreds of vehicles per day, not a single-run order. That simply wouldn't be economical. I bet your local dealer, for a price, could have your truck custom-painted. As for flat paint, if enough customers demanded it we would make it available.

4WOR: There's still a chance for the Olive Drab Power Wagon we've always wanted!

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