We’ve all dumped our coolers while sidehilling or flogging through the whoops on a trail. Afterwards we always vow to devise a better cooler-restraint system no matter what the cost. Even Potato Salad Hill in Moab was named for lunches flying out of an unrestrained ice chest while tumbling down the obstacle.
Heavy-equipment operator Lewis James devised a great system after literally losing his lunch. His cooler toppled out, and James ran over it with his grader. That’s an epic error in the construction world, and not much better while wheeling
At first, James got mad, but then sought a solution. He simply attached magnets to the bottom of his cooler. He eventually found the ideal combination of magnet sizes and surface gauss ratings (strength), and Stick-It coolers were born. The built-to-spec, 95-pound-pull magnets help keep the 16-quart cooler in place yet aren’t so powerful that the Stick-It can’t be easily lifted up.
Stick-It passed the construction-site test. Supplemental research was done at Pismo, where James offered a $100 bounty to anyone who could eject the cooler on the dunes. Nobody collected.
Measuring about 13 by 11 by 12 inches, Stick-It coolers are made of UV-resistant molded plastic. Colors include farm-implement green, excavator yellow, GI green, blue, gray, red, pink, black, and khaki. The liner material is FDA-approved for food contact. Options include protective neoprene sleeves, which are available in a choice of colors and patterns, as well as suction cups that secure the cooler to nonferrous surfaces. Soft-side and 50-quart models are on the drawing board.
We haven’t rollover-tested the Stick-It yet. However, this product is an example of how American ingenuity solved a common trail issue.