Yokohama Sponsors Easter Jeep Safari WeekPosted in Moab Experience: 2018 on March 22, 2018
Yokohama announced today that they will be sponsoring five trails this year at the 52nd annual Easter Jeep Safari March 24-April 1 in Moab, Utah, where attendance is expected to exceed 20,000 visitors. Their sponsorship of the Moab Rim (March 27), Fins and Things (March 28), Flat Iron Mesa (March 28), Hell’s Revenge (March 29), and Seven Mile Rim (March 29) trail runs will help support initiatives that benefit the off-road community, according to Red Rock 4-Wheelers Inc.—the organization that runs Easter Jeep Safari. The Red Rock 4-Wheelers group often supports prominent OHV enthusiast and advocacy groups including Tread Lightly, the United Four Wheel Drive Association, and the Blue Ribbon Coalition.
Yokohama will have an exhibit in the Red Rock 4-Wheelers Vendor Expo area featuring their 4x4-centric Geolandar tires. From a semi-trailer they’ll be displaying the Geolandar M/T G003 mud terrain that we wrote about back in November of last year. “What better place to ‘Go Strong’ than Easter Jeep Safari Week in Moab?” said Fardad Niknam, Yokohama Tire senior director of consumer product planning and product marketing. “I can’t think of a more perfect spot to showcase our Geolandar line to thousands of passionate, rockcrawling Jeep enthusiasts.” Checkout the new Geolandar M/T G003, and swing by the Four Wheeler trailer for a free magazine in the vendor area if you're at EJS.