All-New LR3 Added to '05 Land Rover Lineup
Introducing only its ninth all-new model in its 56-year history, Land Rover will add the new LR3 to its '05-model-year lineup. The LR3 is the company's answer to the Discovery, which ended production in 2004. This is the first new Land Rover vehicle developed entirely under Ford Motor Company ownership. Available in SE and HSE packages, the LR3 is said to be packed with power, technology, and a spacious interior cabin unmatched in its class. Distinctive exterior styling is accented using aluminum, magnesium, and Boron steel and was created using Land Rover's new Integrated Body-Frame architecture. The LR3 uses a Jaguar-based 4.4L DOHC aluminum V-8 engine mated to a six-speed ZF automatic transmission, a two-speed electronically shifted transfer case, and a center differential lock. The new engine is designed to develop 300 hp at 5,500 rpm and 315 lb-ft of torque at 4,000 rpm, and features enhanced dust- and water-proofing and revised breathing to enable the vehicle to wade in as much as 24 inches of water.
Land Rover also debuts its patented Terrain Response system, which is designed to optimize driveability and control, as well as maximize traction over a variety of surfaces. A rotary knob on the center console allows driver input by choosing one of five terrain settings: a general driving program; grass/gravel/snow for slippery surfaces; and three special off-road modes: mud/ruts, sand, and rockcrawl. The Terrain Response system then automatically selects the most appropriate setting for the vehicle's advanced electronic controls and traction aids, including ride height, engine torque response, hill-descent control, electronic traction control, and transmission settings. The new LR3 also has a permanent four-wheel-drive system, with power being normally split 50/50 between the front and rear axles, and a fully independent height-adjustable air suspension, and is available with a locking rear differential. Four-wheel disc brakes, ABS, electronic brakeforce distribution (EBD) and an emergency brake assist (EBA) are also standard features on the new Land Rover model. A number of interior enhancements also exist, as do many technologically advanced exterior and chassis features, designed to increase occupant safety in the event of a collision.
GM Enhances Truck Lineup in 2005
Fuel economy improvements, new models, and new useful features will enhance GM's portfolio of trucks in 2005. The improvements have been adopted across GM's entire light-duty fullsize pickup and SUV lineup. Fuel economy improvements are achieved through a new cooling system consisting of twin electric cooling fans, which draw power from the electrical system only when required. Also, a new patented regulated-voltage control system monitors the battery's charge status and controls the vehicle's generator to minimize parasitic losses. If GM reaches its goal to sell 1.3 million light-duty fullsize pickups and SUVs, a savings of 28 million gallons of fuel at an average of 15,000 miles driven per year will result. This adds up to one supertanker carrying 1.4 million barrels of crude oil. GM will also offer the '05 Chevy Silverado and GMC Sierra hybrid models for retail sale. Both hybrid models promise as much as a 10 percent improvement in fuel economy, while maintaining the performance and capability expected from a fullsize pickup. Other improvements for '05 include a more-potent 310hp version of GM's Vortec 5300 5.3L V-8 for 4WD Chevy Silverado and GMC Sierra 1500 Extended Cabs, and a new 290hp version of the Vortec 5300 5.3L V-8 engine for the Chevy TrailBlazer EXT, GMC Envoy XUV, and Envoy XL. Many of the SUVs will also benefit from new interior enhancements, and the Heavy Duty models will feature a redesigned hood and grille.
SEMA To Launch Off-Road Show
An all-new off-road exclusive event will land in Indianapolis on February 4. The Specialty Equipment Market Association (SEMA) will offer SEMA Offroad as a companion event to the SEMA Spring Expo, also held in Indianapolis, and as an extension of the SEMA Show 2004 in Las Vegas. The event is designed to target companies involved in the recreational and performance off-road segments and aims to create new opportunities for this growing market. Manufacturers participating in the first SEMA Offroad show will display the latest products representing rockcrawling, sand sports, mud bogging, desert racing, and recreational 4x4 use. An indoor exhibition course will be constructed in the Indianapolis Convention Center using hundreds of tons of dirt and boulders. Attendees will get a chance to observe and participate in live driving presentations with professional drivers and test the latest off-road vehicles fitted with SEMA-member equipment. Peter MacGillivray, SEMA vice president of marketing and communications, stated, "This booming niche within the accessories industry represents new opportunities for established companies. It also represents fertile ground for new companies to build and grow business."
SCORE Baja 1000 To Air On NBC
In a new agreement between SCORE and AURA360, the world's most famous desert race will air as a one-hour special on NBC in December. November's 37th Annual Tecate SCORE Baja 1000 desert race will be televised on the new Jeep World of Adventure Sports show on the NBC Sports network. This legendary event, being held November 17-20 in Baja California, Mexico, will start in the northern portion of the Baja peninsula in Ensenada, along the Pacific Ocean, and finish in the south in La Paz, nestled among the Sea of Cortez. Nearly 300 entries from more than 30 U.S. states and seven countries, competing in 27 Pro and five Sportsman classes for cars, trucks, motorcycles, and ATVs, will take part in the event. Sal Fish, CEO and president of Los Angeles-based SCORE International, which annually sanctions the Baja 1000 as part of its five-race SCORE Desert series, stated, "The motorsports world has never seen an event like this. We have always said the Tecate SCORE Baja 1000 is more than a race. It's an adventure. And NBC Sports and Aura360 have the resources and creativity to present the grueling odyssey in a way that will capture the imagination of future adventurers." Jeep World of Adventure Sports on NBC will air December 4, 11, and 19. The 2004 Tecate SCORE Baja 1000 is scheduled for one of the December programs, so check your local listings to find out when. For more information, check out www.worldofadventuresports.com or www.score-international.com.
New ARB Application For Mitsubishi 4x4s
Adding to its line of Mitsubishi 4x4 accessories, which includes ARB bull bars and OME suspension components, ARB now offers the same traction-on-demand ability that's been available to Jeep and other 4x4 owners for years. ARB recently introduced its latest Air Locker model to suit the vast majority of Mitsubishi Montero and Montero Sport vehicles. The new RD110 Air Locker features a new patented timed locking mechanism for increased strength and an impregnated sintered bushing to reduce axleshaft wear and minimize the shock transferred through the CV joints in off-road use. For more information, contact: (206) 264-1669, www.arbusa.com.
Tread Lightly! PSA Campaign
Created to educate and inspire recreationists to minimize their impact on the outdoors while still having fun, the nonprofit organization Tread Lightly! recently introduced its newest print public-service-announcement campaign, Play Nice. According to the American Recreation Coalition, 9 out of 10 Americans participate in some type of outdoor recreational activity each year. Tread Lightly! created the campaign to help instill an ethic into those millions of Americans who participate. "These PSAs tell recreationists exactly how they should be behaving in the environment," stated Patti Klein, national ethics coordinator for the Bureau of Land Management. "But it gets the point across in a tactful, inspirational way."
Play Nice features 11 PSAs focusing on some of the most popular outdoor activities, including four-wheeling, ATV riding, snowmobiling, personal-watercraft use, mountain biking, horseback riding, trail biking, boating, fishing, camping/hiking, and hunting.