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August 2010 RPM

GMC Hummer
Sean P. Holman | Writer
Posted August 1, 2010

Sun Sets On Hummer

Sun Sets On Hummer
After years of mismanagement and mixed messages, GM has finally decided to eliminate the Hummer brand, despite having credible buyers ready to take it over. After the sale fell through to Chinese company Sichuan Tengzhong, American company Raser Technologies reiterated its desire to purchase the company. Raser was one of the original front-runners who lost out to Tengzhong. While we were big fans of the product, as demonstrated by its 2008 Four Wheeler of the Year and 2009 Pickup Truck of the Year wins, Hummer suffered from poor marketing messages and an over-exuberant green movement that made Hummer its poster child for waste-a title the brand didn't really deserve. So why invest so much effort to sell Hummer, yet pull the plug when there were potential buyers? We'd say that GM has decided to take what engineering lessons it has learned from the Hummer brand and apply them to the Chevrolet and GMC brands to make more capable trucks. To all of the great people we've worked with over the years at the Hummer brand, we wish you the very best.

GM Invests in Gen-V Small-Block
After 55 years of continued production and nearly 100 million units produced, General Motors is reaffirming its faith in is line-up of small-block V-8 engines by announcing that it is investing more than $890 million to build its next-generation passenger car and truck engines, dubbed the Gen V. The new OHV V-8 engines will utilize aluminum blocks and direct injection, as well as a new combustion system design to greatly improve efficiency. The Gen V family of engines will also be flex-fuel capable and will meet the more stringent emission requirements that will go into effect later in the decade. Expect to see these engines in 2013 and beyond while creating more than 1,600 jobs at five North American factories.

Toledo to Celebrate Jeep With Off-Road Park?
The Toledo Blade has reported that Toledo and Jeep are interested in honoring the Jeep Wrangler's 70th birthday this summer by building a Jeep off-road park on the now-vacant 70-acre site where the old Toledo Jeep Assembly plant once stood. The site, which is adjacent to Interstate 75, still has one of the old smokestacks and has more than enough land for obstacles, such as hills, mud bogs, and rock gardens. We hope that they are able to pull it off in time.

2010 Outstanding Trails Announced
Over the past five years, BFGoodrich has used its Outstanding Trails program to recognize 19 trails and donate over $70,000 to the clubs that oversee them. The program was established to raise awareness for responsible use, and preservation of, off-road trails while providing aid in the trails' conservation efforts. The class of 2010 Outstanding Trails covers the map from the Mojave Desert in Southern California to the green forests of Pennsylvania. The trails were narrowed down and selected by United Four Wheel Drive Associations (UFWDA), Tread Lightly!, and BFGoodrich Tires and are:

Rausch Creek, Pennsylvania provides a fun, legal place for 4x4 off-road clubs and organizations to go "wheeling." The off-road park consists of 1,700 acres of easy, intermediate and hard trails. Rocks, bowls, hills, the glacial "Rock Creek," club-friendly trails, and free on-site camping combine to make Rausch Creek a unique 4x4 destination.

Drummond Island, Michigan has some of the most scenic and rugged off-road trails in the state of Michigan. With more than 117 miles of trail in a closed-loop system, Drummond Island's off-road trails provide a wide range of riding opportunities. Surrounded by the waters of Lake Huron in a true wilderness setting, the riding experience is un-paralleled by any other place in Michigan. With abundant wild life, lush vegetation, and sweeping vistas, the trails on Drummond Island are truly special.

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