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Desert Dirt - Off-Road News - April 2013

Posted in News on April 30, 2013
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Ram Launches New Commercial Truck Division

Ram Truck is launching a new division to focus on commercial truck development, sales, and support in a growing market. Embodied by the Tradesman trim level available on all models, the new Ram Commercial organization offers a full line of industrial-strength trucks and vans. For more information, check out or

Omix-ADA Celebrates 20 Years in the Jeep Business by Committing $200,000 to Charity

Omix-ADA, a leading manufacturer of high-quality Jeep, truck, and off-road parts, accessories, and floor liners has announced that it is celebrating its 20th anniversary by donating $200,000 to a variety of non-profit causes important to Jeep owners and the off-road industry, beginning in 2013.

Of the $200,000 pledged, $50,000 will be donated to a non-profit organization or cause in honor of Jeep owners. The second $50,000 will be donated to a non-profit organization or cause in honor of Omix-ADA employees and customers. The third $50,000 will be donated to a non-profit or cause in honor of the off-road media, SEMA, and other automotive organizations. The remaining $50,000 will be donated to a variety of non-profit organizations and causes selected by Omix-ADA.

The three $50,000 checks will be presented to the selected non-profit organizations or causes during the 2013 SEMA show.

Dana Chosen for Best Axles in eBay Motors’ “People’s Pick” Competition

For the second year in a row, Dana Holding Corp. was honored for manufacturing the best brand of axles for the 4x4 Off-Roading category in eBay Motors' 2012 "People's Picks" competition.

Dana was announced as a winner during the 2012 SEMA show in Las Vegas. The competition included online survey results from more than 14 million auto enthusiasts across the globe.

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