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June 2012 RPM Off-Road Truck News

Posted in News on June 1, 2012
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For 2012, Ram Truck will expand its model lineup by adding the new, top-of-the-line Ram Laramie Limited. Featuring premium materials, such as full-leather seating, piano-black interior components and under-stated exterior badging, Ram Laramie Limited offers a refined luxury alternative to the popular southwestern-themed Ram Laramie Longhorn edition pickup. The Ram 1500 Laramie Limited is available in six exterior color choices, while the Ram Heavy Duty models are available in four. A full-leather cockpit with dark slate Natura Plus leather seats and engraved details lend the Ram Laramie Limited an unmatched level of sophistication and style.

Own Your Own
Interested in selling aftermarket accessories and building awesome vehicles? The team at Performance Off Road (POR) has been making it possible for off-road enthusiasts for over a decade. POR aftermarket retail stores are second to none when it comes to showroom design, clutter-free installation bays, extensive product lines, and customer service. Once your new POR store is open, you will have a name recognized in the industry for building first-class projects from trucks, Jeeps, and SUVs. An extensive line of products and discount structures where you’re competitive and can pass savings to your customers. POR recently began in-house financing on approved business plans. Have a location in mind? For more details give these guys a call at 830/885-3917 or simply go online at

Superchips Sponsors BFE
Superchips announced that they have signed on as an Official Sponsor of the AreaBFE Off Road Park outside Moab, Utah. Superchips will be designated as the “Official Programmer” for 2012 and will work closely with the group that established the park in 2004 to ensure the private land remain open to all, 365 days a year. In addition to helping promote AreaBFE’s world-class venue year-round, Superchips plans to be on site for the annual Easter Jeep Safari and will be co-hosting a customer appreciation event at AreaBFE with Superior Axle & Gear and Full Traction Suspension. Superchips will make an official check presentation at this event. AreaBFE is a 320-acre recreational park that facilitates many different outdoor activities. The park was developed by a group of enthusiasts in 2004 that had a vision to create a place where people could go to recreate without the threat of being kicked out. Since then, the AreaBFE staff and volunteers have been working to make trails, camping areas, and many other fun destination points on the property. Learn more about AreaBFE at More information on Superchips’ line of products can be found at

Award Season
At this year’s North American International Auto Show Editor John Cappa handed off our prestigious Four Wheeler of the Year and Pickup Truck of the Year trophies to Jeep CEO Mike Manley (left) and Ram CEO Fred Diaz (right).

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Shot in the Wild
We found this ’97 Deuce-and-a-half at a Chevron Station in Fountain Valley, California. The owner told us he bought it at auction and drove it out through the gates of Nellis AFB.

Quick Hits
This past January BFGoodrich Tires won its 12th Dakar, its 10th in a row, in Lima, Peru. Chrysler Group dealers now provide a three-month SiriusXM Subscription on pre-owned vehicles with factory-installed satellite radio.

Four Wheeler’s Facebook page has become a popular place to interact with the staff. Like us at

Shock and Awe
Rancho’s “Shock and Awe” promotional campaign—available at Rancho performance retailers nationwide—gives enthusiasts the chance to get valuable rewards after the purchase of a performance suspension system or shock absorbers. From March 1 through June 30, 2012, consumers who purchase a combination of premium Rancho suspension and shock absorbers will be eligible to receive up to a $500 pre-paid debit card. For program details and necessary forms, please visit All completed rebate forms and copied sales receipts must be postmarked by August 1, 2012.

Legislative Notes
Endangered Species Act Update
The U.S. House Natural Resources Committee held an oversight hearing to begin the process of rewriting the Endangered Species Act (ESA). The primary concern of some members of the committee is excessive lawsuits brought by environmental groups to enforce deadlines and force decisions on endangered species classifications. Other committee members argued that lawsuits are an important tool for identifying species that need protection. The hearing focused on the U.S. Fish and Wildlife Service, which has received requests to add more than 1,000 species to the endangered list since 2007. When environmental groups are successful in suits against the government, they can recover a portion of their legal fees from a taxpayer-supported “judgment fund.” In addition, some environmental groups who sue federal agencies have also received federal grant money. An effort is underway to remove the “judgment fund” provision from the current law. The Natural Resources Committee’s action is likely the first in a series of hearings to begin crafting ESA reform legislation. The most recent Congressional efforts to revise the ESA died in 2006. Enacted into law in 1973, there has been widespread agreement that the ESA needs to be updated. The law has favored a blanket approach of setting aside millions of acres rather than nurturing smaller recovery zones. During this time, the off-road community has been unnecessarily deprived of access to roads and trails while the sacrifice does not necessarily translate into better species protection. ESA reforms would seek to foster more cooperative efforts between the government, private landowners and conservation organizations so that federal dollars are spent on recovery rather than lawsuits.

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