Jeep has just debuted four new design concepts at the 2014 Beijing International Motor Show for the Chinese market. These design concepts are specifically inspired by Chinese culture, style and fashion found in megacities such as Shanghai and Beijing and it is very apparent who the target audience is with these four concepts.
The four design concepts include two interpretations of the all-new Jeep Cherokee in the form of the Sageland and Urbane, a premium, luxury version of the iconic Jeep Wrangler called the Jeep Wrangler Sundancer and the Zi You Xia, a special design concept based on the all-new 2015 Jeep Renegade.
“Jeep is the fastest growing imported brand in China and this is our largest Jeep market outside the U.S.,” said Mike Manley Chief Operating Officer for Asia Pacific and President and CEO – Jeep Brand, Chrysler Group LLC. “It makes sense for us to use this year’s Beijing Motor Show as a platform to explore how consumers react to these new Chinese-inspired ideas that may find their way into future production vehicles.”
We’ll be the first to admit that we aren’t as impressed by the looks of these four concepts especially considering we weren’t exactly the biggest fans of the Jeep Wrangler Dragon Edition. While the overall theme and look of these Chinese specific concepts probably wouldn’t garner the fanfare in the U.S. market as it has in China, we thought you might want to see what Jeeps look like on the other side of the world.
Jeep Zi You Xia Design Concept
The Jeep Zi You Xia Design Concept was designed exclusively with the Chinese market in mind so the name isn’t surprising but what should catch your eye is the meaning behind the Zi You Xia name, which translates to “rebel”. This new concept highlights a more sophisticated aspect of the Jeep Renegade’s personality.
One of the Inspirations for the colors for the Jeep Zi You Xia was the National Center for the Performing Arts in Beijing. The concept features a Warm Chocolate Gray finished in with a contrasting Dark Anodized Bronze color accentuating the grille throats, front fog lamp bezels, rear lower fascia, skidplate, tail lamp insert bezel and badging.
The Jeep Zi You Xia features matching accents as well as unique 20-inch Dark Anodized Bronze alloy wheels. Inside you’ll find that the air vents, speaker bezel, gear shifter, steering wheel bezels, cup holder and door release handles feature an Anodized Copper finish. You’ll also notice that the rich brown leather upholstery on the seats and door panels feature what Jeep is calling ‘ombre’ grey/black plaid fabric inserts, that were inspired by traditional menswear suiting and tailored patterns. The idea is that it gives it just the right touch of sophistication.
Jeep Cherokee Sageland Design Concept
The Jeep Cherokee Sageland was inspired by the historical landmarks and natural sceneries found throughout the mystical expanse of the Shangri-La Region. The exterior is painted in Ivory tri-coat Pearl with bronze grille collars and front and rear fascia appliques. The Daylight opening (DLO), roof rack, door mirror caps and exhaust tips are painted in Satin Bronze chrome to give it a unique look.
Inside the Jeep Cherokee Sageland you’ll find the earth-tone color palette continues with a combination of light, neutral grey Nappa leather seats with red and water blue accent stitches. The seats also feature stitching inspired by traditional Chinese knot design, and the pattern on the door appliques derived from the color and finish of Chinese ornamental door knobs.
Jeep Cherokee Urbane Design Concept
This new Jeep Cherokee Urbane concept features a dark stealth-like appearance which makes sense since this design is meant to connect the night life of a modern megacity with glamour and elegance. The Urbane features a sleek, Maximum Steel metallic exterior with Hyper Black accents on the roof rack, door mirror caps, grille collars, front and rear fascia’s, wheel finishing’s, vehicle badging and antenna.
The interior of the Urbane embraces the Chinese spirit, colors and patterns which is pretty obvious from all the use of Chinese calligraphy referenced through the use of bold brush stroke patterns in the decorative door applique in the otherwise predominantly Piano Black interior. The seats are finished in dark red Nappa leather with bright red accent stitching to give it a bigger wow factor. The floor mats feature a unique decorative pattern inspired by traditional Chinese windows.
Jeep Wrangler Sundancer Design Concept
The Jeep Wrangler Sundancer Design Concpet is painted in a tri-coat Chocolate Brown metallic color with gold accents. The fender flares feature a unique Golden Bronze tone-on-tone ghosted pattern, and the windows have been treated to bronze tinted glass.
The unique front and rear bumpers are equipped with linear LED lighting and have been painted in the same tri-coat Chocolate Brown metallic color coupled with Golden Bronze accent inserts to match the exterior.
The Sundancer also features a set of 20-inch pale gold billet aluminum wheels with polished gold inserts.
Inside the Wrangler Sundancer, you’ll find Axis II perforated seat inserts and exclusive Berry Baltique Semi-Aniline leather, the same leather found in the most luxurious labels in fashion. The door panels and upper instrument panel are wrapped in premium leather. Hand sewn provocateur lace stitching can be found on the outer deck seam, steering wheel and center lid console. The gold color scheme from the exterior continues into the interior, with new ‘Gold Rush’ interior paint on the door handles, steering wheel bezel, grab handle, gear shifter trim ring bezels and sill plates. Finishing touches to the interior include Romina premium leather trimmed/wrapped, floor mats.