I started working at Petersen’s 4-Wheel & Off-Road magazine in 1995, back when big tires were huge 35s; crate engines, lockers, and fuel injection were for hardcore wheeling only; and rock buggies hadn’t even been thought of. But as the 4x4 world grew, so did the magazine and the way readers accessed the content. After being this magazine’s technical editor for a while and then Jp magazine’s editor-in-chief for two years, I took over the flagship magazine—sometimes referred to simply as “Petersen’s” by folks in the 4x4 community. I’ve had a great ride guiding the mag with great staffers; some have gone on to other endeavors and others have stuck around to take charge of our new world of multimedia. I knew that someday I’d have to move on too, as with 14 years under my belt I hold the record for longest continuous editor-in-chief of any off-road or 4x4 magazine. And fortunately for me, I’m just moving up, not out of the 4x4 world.
My new title here at Source Interlink Media will be something close to Content Director, Off-Road Truck Group/Four Wheeler Network. That’s the web supersite that houses all six of our 4x4 brands: Four Wheeler, 4-Wheel & Off-Road/Dirt Every Day, 4Wheel Drive & Sport Utility, Jp, Mud Life, and the newly combined Dirt Sports & Off-Road. We call them brands now because they have evolved beyond just magazines into websites, mobile, and social media too. With this shift to branding, it will be my new job to lead the group forward. It is as exciting as it is challenging.
While I’ll miss many aspects of being editor-in-chief of Petersen’s, I still get to work in the same industry with the same great people that make the brands what they are. Alan Huber will still be our art director, and Craig Johnson will remain managing editor. Without them I never would have lasted this long, and maybe not the magazine either. Finally, Fred Williams, who has been my right-hand man for more than 10 years, will now lead the Petersen’s 4-Wheel & Off-Road brand into the future as Brand Manager & Editor-in-Chief, as well as continue his hit You Tube series Dirt Every Day.
A goodbye editorial always seems an appropriate place to thank everyone who helped you along the way, no matter where their individual paths have taken them. Believe me, I have plenty of people to thank from my many years at the magazine, and plenty more who got me there. But since I’m not really going anywhere I don’t see this as a goodbye, only perhaps the last time I’ll be communicating with you through this medium. My instinct is to try and list everyone who has contributed to my journey here, but I know that I’ll end up missing some important friends, coworkers, relatives, readers, cohorts, and cronies if I try, so I’ll pass on that list. I know that there are not enough pages in the magazine or online to list them all, but I thank each and every one of you. I’ll continue to see you through the brands as always, on the trail!