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Dirt Sports 411 - The News

Posted in News on April 23, 2014
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Photographers: Durka Durka Photo

SCORE Cancels Reno 500
SCORE International announced the removal of the 2014 SCORE Reno 500 desert race from its SCORE World Desert Championship series for this year, citing a number of issues that could not be resolved prior to presenting the first SCORE race in Reno this coming July.

SCORE International Races to Air on CBS Sports Network!
In much brighter news from SCORE International, Roger Norman announced CBS Sports Network will televise the entire five-race 2014 SCORE World Desert Championship series. Each one-hour telecast will air the month following each event, starting with the season-opening 28th Annual Tecate SCORE San Felipe 250 desert race. In 2014, two SCORE races will be held in the United States and three in Mexico—all will be aired on CBS Sports Network.

This deal provides the most expansive television coverage package in the 41-year history of SCORE, the world’s foremost desert racing organization. The regular telecast timeslot for the SCORE events will be Sunday nights at 9:00 p.m. ET. Further, a sixth show will cover the 2014 Tecate SCORE Baja 1000 qualifying event, held Nov. 4 to 7 in conjunction with the annual SEMA Show automotive industry trade show in Las Vegas.

“One of our primary goals when we acquired SCORE International was to develop a viable television package as quickly as possible,” said Roger Norman, SCORE CEO and President. “We welcome the challenge of developing our product for tremendous added exposure in new markets and are excited to have CBS Sports Network help introduce the world’s best desert racers to a national audience.”

Covering the vast expanses of a desert race along with all the varied classes has always been a challenge to any television production. How the CBS Sports Network will handle it has yet to be seen, but television coverage is always a plus to anyone trying to land additional sponsors. The move is a welcome one, as proper television coverage of all of the races has been definitely missing over the years, and it should help the growth of the sport as well as reach a more national audience.

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