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The Road Ahead - 4Word

Posted in News on April 10, 2014 Comment (0)
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If someone ever asks you to purchase a left-handed screwdriver from an auto-parts store, don’t fall for it. Anyone in the know will tell you left-handed screwdrivers are a specialty item that can only be ordered from hardware stores. While most stores keep left-handed hammers in stock, the left-handed screwdrivers will almost most certainly be special order only. You’re welcome.

For those of you familiar with 4Wheel Drive & Sport Utility, you may have noticed there is no longer an editorial photo of an older gentleman wearing a cowboy hat. More curiously, in its place is a photo of some younger and slightly shifty looking character wearing a mullet wig. Before you call the law, please allow me to clarify: There wasn’t a kidnapping, and I am not holding him for ransom. The truth is, editor Phil Howell has moved on to a new venture.

While Phil did a great job with the magazine, I don’t expect to fill his shoes, mostly due to the fact that I don’t wear cowboy boots. Some of you may recognize my name from our sister magazines Petersen’s 4-Wheel & Off-Road and Four Wheeler. I spent a little over five years working as the Feature Editor for Petersen’s and the last two serving as Technical Editor for Four Wheeler.

Speaking of name, you may notice I have an unusual one. (It is pronounced Ollie Monsir.) Considering I am named after my father, I blame this squarely on my parents. If you ever see me on the trail and want to say hello -- please do. The good news is it’s doubtful you’ll screw up my name. Generally, most people lead off with, “You look a lot taller in the magazine.” True story.

Over the next few months, you will see changes coming to the magazine. The plan is to progress an already strong magazine with even more dynamic and unique feature vehicles, event coverage, and technical articles. Maybe the most notable change will be the backdrop in the photos. Based out of North Carolina, the magazine is getting ready to get a big shot of sweet tea! Don’t worry, we’re not turning this into mud-rompers SUV or Dirt Dynasty, although, Dirt Dynasty does have a good ring to it. Hmm--

The goal is to span the nation to find the best trails, vehicles, and people that make the 4x4 hobby the greatest there is. Have any ideas or suggestions? Want us to come to your event? Shoot me an email at ali.mansour@sorc.com.

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